Millon has set up shop at 9 rue Commines, Paris 3 , to test the sale of exceptional, instant items . A colorful and trendy boutique, which offers jewelry, leather goods, prints and valuable watches.
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What is the ideal neighborhood to set up an auction shop?
Find a neighborhood with a CSP+ clientele, present on a weekend, and an easily adaptable store.
9 rue Commines, Paris 3
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The Millon Group's pop-up store uses bold patterns to enhance the space. A large striped poster, reminiscent of their visual identity, hangs at the back of the temporary boutique. The niche houses the most precious handbags from the selection on display, and the jewelry is showcased in glass cases. A cozy and trendy atmosphere that contrasts with the stereotypes of an auction. And Nestore buys that!
Millon fits perfectly with current consumer trends: restoration, reuse, and upcycling of unique pieces. By offering online auctions in 2019, Millon is making this still-unknown sector accessible. The Millon Group already has two points of sale in Paris: by opening this pop-up store, the brand is testing the appeal of a temporary boutique that offers direct, immediate sales.
