For nearly 3 months, it was at 3 rue des Blancs Manteaux, in the heart of the Marais, that Mirae Paris installs its summer pop-up store. If the brand, founded by Tara Jarmon and her daughter, Camille Jarmon, was born on social networks in 2018, the pop-up store is now an integral part of its development strategy. Between annual meetings for its customers and a seduction operation to reach new prospects.
.png)
How to use the pop-up store to boost your reputation and attract new customers?
Search for the ideal location and store to create the pop-up store.
Rue des Blances-Manteaux, Marais
-min.png)
.avif)
.avif)
In five years, the women's fashion brand has made the pop-up store an annual event for its community. While the founders saw Instagram as an oracle for launching their brand, the pop-up store is now an integral part of their development strategy. At the point of sale, the challenges are multiple: attracting new prospects, promoting the brand and its know-how, inherited from Tara Jarmon, offering an enriched customer experience thanks to ambassador salespeople or even strengthening the feeling of attachment to the brand with its current customers.
Founded in 2018 by the famous designer Tara Jarmon and her daughter, Camille Jarmon, Mirae Paris is a women's fashion brand, known for its refined, elegant and colorful pieces. Born on social networks, the brand now has nearly 200,000 followers on Instagram. This reputation is partly inherited from the eponymous brand Tara Jarmon, which, in 30 years, has established itself as a renowned fashion house in France and internationally.
For Mirae Paris, the ambition is just as big. So, it is on the pop-up store as a visibility relay and customer acquisition channel that the brand is banking on to develop its growth and overcome the glass ceiling that 100% digital brands face.
