The brand 24S, LVMH Group House, And the Chief Tal Spiegel (@Desserted_in_Paris) join forces and launch an ephemeral pastry shop with fashion creations, in the heart of the Marais.
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From luxury fashion to pastry, how do you create an original experience around your brand and get your community to move to the store?
Search for the ideal location and store to create the pop-up store.
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Rue Saint-Croix-de-la-Bretonnerie, Paris
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24S is an e-commerce platform attached to the LVMH group. Positioned in the luxury sector with all the Parisian spirit, 24S offers a selection of more than 300 fashion and beauty brands, from the biggest luxury houses to emerging designers, including the talents of the LVMH Prize.
24S collaborates with the Chef and influencer Tal Spiegel and launches his ephemeral pastry. Known for his Instagram account @Desserted_in_Paris, with more than 300k subscribers, Tal Spiegel makes us discover his best gourmet discoveries with his most original pairs of shoes.
For 1 week, chef Tal Spiegel chose to create a Haute Couture pastry by representing iconic fashion pieces in pastry:
- the Réissue vinyl skirt from Courrèges
- the Fendi First Bag
- Valentino's Stud One
- the Balmain 6-button jacket
- Burberry Arthur Sneakers
- the Coperni Swipe Bag
- the Acne Studios Pansy Beanie
