Wilo & Grove is a new generation art gallery started by two ex-Christies. From the start, Olivia & Fanny wanted to offer physical meetings to discover artists and to allow a different understanding of works of art. Their distribution channels revolve around a showroom office (the “Wiloft”), their e-commerce site and recurring ephemeral galleries. Nestore accompanies them from the beginning at every stage of their development.
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What is the impact of the size of the store on customer experience and satisfaction?
Participation in the development of the site, and implementation of tools to measure performance and customer satisfaction.
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Bachaumont
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What are the criteria for evaluating the point of sale in the context of an ephemeral gallery?
Implementation of measurement tools to compare performance with previous experiences and assess customer satisfaction.
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Amelot
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“We had very specific needs in terms of location and surface area for our operations. Nestore first offered us a selection of relevant locations, advised us on the ideal space according to our criteria, then made sure that it fit within our budget. Already two Nestore x Wilo & Grove collaborations, waiting for the next ones! ”
Olivia de Fayet, co-founder of Wilo & Grove
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Wilo & Grove's challenge is to find an even more unusual place so that the brand can transform the pop up store into an ephemeral apartment for the holiday season. A more modern apartment, in which the selection of works of art is displayed in all rooms. True work of staging the product, the customer experience is successful, it is easier to project yourself with one of the works in your living room or bedroom or even imagine it in the room of a family member.
Fanny Saulay and Olivia de Fayet, after working in the largest auction house in the world, launched Wilo & Grove. It is a new generation art gallery that offers works from 50 to 5000€ that are unique or in limited editions.
Several times a year, they exhibit the works of several artists in unusual places. Here, in the pop-up store on Bachaumont Street, they recreated an apartment. The art is then staged in living rooms so that the customer can project himself there.
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