Through her pop-up stores, Claudia creates a connection between her Italian craftsmanship and her community. After an initial retail operation in Batignolles, Rosamia is trying out a store at 9 rue Marché Saint Honoré , in the hyper-center of Paris, to attract a more touristy and international population than in the 17th arrondissement.
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How to develop brand awareness?
Identify another neighborhood that matches the brand's target
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9 rue du Marché Saint Honoré, Paris 1
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Rosamia's pop-up store, located at 9 rue du Marché Saint-Honoré, showcases the elegance of each handcrafted piece. With its long space, a long mirror that amplifies the light, and an alcove dedicated to merchandising, the boutique offers an experience reminiscent of an art exhibition. Every detail has been designed to showcase the artisans' authenticity and expertise, attracting a Parisian and international clientele in search of timeless beauty.
Rosamia, much more than a tribute to Rosa, her mother, embodies a rich heritage of love for Italy and its artisanal traditions. Inspired by la dolce vita and childhood memories, the brand values the perfect imperfection of human gestures and the beauty of natural materials. Each creation reflects the authenticity of the passionate artisans who perpetuate a rare know-how. After a successful test in Batignolles, Rosamia is setting up shop in the heart of Paris with a pop-up store, sharing its universe with a local and international clientele.
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