Through her pop-up stores, Claudia creates the encounter between her Italian handicraft products and its community. After a first retail operation in Batignolles, Rosamia is trying out at 9 rue Marché Saint-Honoré, in the hyper-center of Paris to appeal to a more touristy and international population than in the 17th arrondissement.
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How to develop brand awareness?
Identify another neighborhood that corresponds to the brand's target
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9 rue du Marché Saint Honoré, Paris 1
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The Rosamia pop-up store, located 9 rue du Marché Saint-Honoré, enhances the elegance of each handcrafted piece. With its long space, its long mirror that amplifies the light and the alcove dedicated to merchandising, the store offers an experience that is similar to an art exhibition. Every detail has been designed to highlight the authenticity and know-how of artisans, attracting Parisian and international customers in search of timeless beauty.
Rosamia, much more than a tribute to Rosa, her mother, embodies a heritage rich in love for Italy and its craft traditions. Inspired by dolce vita and childhood memories, the brand values the perfect imperfection of human gestures and the beauty of natural materials. Each creation reflects the authenticity of passionate artisans who perpetuate rare know-how. After a successful test in Batignolles, Rosamia settled in the heart of Paris with a pop-up store, sharing her universe with local and international customers.
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