Poivre Blanc is taking advantage of Fashion Week to re-release its old designs at 15 rue Debelleyme, Paris 3rd arrondissement , and present a collection of skiwear. This is an opportunity to assert its new identity, halfway between vintage and innovation, thanks to retail!
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How can retail be used to promote a new visual identity?
Identify an area that is suited to the brand's new positioning
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15 rue Debelleyme, Paris 3
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The Poivre Blanc pop-up store takes in every aspect of the brand. An old television in the window, an overhead projector on the ceiling and neon graphics immerse us in what the brand looked like 40 years ago. The shop's stone wall adds to the authenticity of this scenography. The conversion is made easier by the staging of its former mascot in front of the store. A way of bringing together 40 years of evolution in the heart of the Marais!
Born in 1984, Poivre Blanc has distinguished itself through its passion for sport and its authenticity. During Fashion Week, the brand is taking the opportunity to affirm its rebranding, which is based on old graphics. We also find its new winter collection, for women, men, and children. Aware of its ecological footprint, the brand is committed to reducing its CO2 emissions by purchasing the majority of its raw materials locally, near production sites. With the "FabReUse" initiative, Poivre Blanc is recycling its fabric scraps by creating unique accessories, contributing to a future of zero-waste textiles.
