Poivre Blanc benefits from Fashion Week to bring out its old designs at 15 rue Debelleyme, Paris 3rd and present a collection of ski clothing. An opportunity to assert its new identity halfway between vintage and innovation, thanks to retail!
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How to use retail to promote a new visual identity?
Identify a neighborhood adapted to the new positioning of the brand
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15 rue Debelleyme, Paris 3
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The Poivre Blanc pop up store takes into account all aspects of the brand. Old television in the window, overhead projector on the ceiling and graphic neon immerses us in what the brand seemed to be 40 years ago. The store's stone wall underlines the authenticity of this scenography. The conversion is facilitated by the staging of its old mascot in front of the facade of the place. A way to bring together 40 years of evolution in the heart of the Marais!
Born in 1984, Poivre Blanc has distinguished itself by its passion for sport and its authenticity. During Fashion Week, the brand takes the opportunity to assert its rebranding based on old graphics. We also find his new winter collection, for women, men and children. Recognizing its ecological footprint, the brand is committed to reducing its CO2 emissions by buying the majority of its raw materials locally, near production sites. With the “FabReuse” initiative, Poivre Blanc valorizes its fabric scraps by creating unique accessories, contributing to a waste-free textile future.
