The Apnée Swimwear pop-up store

Apnée launches its new collection in our pop-up store 15 Debelleyme Street, in the neighborhood for fashion lovers.

Apnée Swimwear

Découvrez les expérimentations

Brand problem

How to use the point of sale to launch a new line of products and target new prospects?

Nestore's role

Help choosing the best location, based on the target population, the brand's business model and the cost/location ratio.

Apnée Swimwear
Apnée Swimwear

Brand problem

What target and location to reinforce its commercial highlights?

Nestore's role

Assistance in choosing the best location, based on the target population, the brand's business model and the cost/location ratio.

Apnée Swimwear
Apnée Swimwear
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Apnée Swimwear

Description of the Apnée pop-up store

“The attachment to a brand is created by the experience that we will offer to customers and that's all the added value of a store versus e-commerce.”

Three years after their first pop-up store in the capital, is embarking on the adventure again to mark the exclusive launch of their women's collection.

The Apnée Success Story

Created in 2017, the 100% recycled swimwear brand, opened its second Parisian pop-up in our store rue Debelleyme. Known for its swimsuits with marine patterns for men, the brand is developing a collection for women in 2022, always using recycled water bottles.

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