Apnée launches its new collection in our pop-up store 15 Debelleyme Street, in the neighborhood for fashion lovers.


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How to use the point of sale to launch a new line of products and target new prospects?
Help choosing the best location, based on the target population, the brand's business model and the cost/location ratio.
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LAB Debelleyme, Marais
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What target and location to reinforce its commercial highlights?
Assistance in choosing the best location, based on the target population, the brand's business model and the cost/location ratio.



Abbesses, Hyper-center
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“The attachment to a brand is created by the experience that we will offer to customers and that's all the added value of a store versus e-commerce.”
Three years after their first pop-up store in the capital, is embarking on the adventure again to mark the exclusive launch of their women's collection.
Created in 2017, the 100% recycled swimwear brand, opened its second Parisian pop-up in our store rue Debelleyme. Known for its swimsuits with marine patterns for men, the brand is developing a collection for women in 2022, always using recycled water bottles.