JEM, an acronym for Jewellery Ethically Minded, has installed its high-end and responsible jewelry range in our pop up store in the swamp.
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How to gain notoriety during an international event?
Identify the neighborhood adapted to the brand's target customers, and a pop-up store with a similar aesthetic
3 Rue des Blances-Manteaux, Paris 4
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The brand's retail presence is optimized during the Paris Games. With a permanent store located in the 1st arrondissement, the brand is expanding into a new strategic district: the Marais. Within our pop up store at 3 rue des Blancs Manteaux, Paris 4, JEM benefits from a significant flow. Close to Rue Vieille du Temple, the street benefits from a local, tourist and CSP+ clientele. In the store, we find the universe of the ethical jewelry brand: minimalistic and maximum clarity. The creations are highlighted in absolute elegance.
JEM, an acronym for Jewellery Ethically Minded, was born from Dorothée Contour's passion. In 2010, her encounter with the Alliance for Responsible Mining and the Fairmined label led her to transform the jewelry industry with an ethical and aesthetic approach. The first French ethical jewelry brand, JEM seduces with its octagonal shapes and interlocking pieces. The brand uses materials that respect humans and the environment and ensures transparent traceability, thus redefining the codes of luxury jewelry. With initiatives such as the pop up store, JEM seeks to capitalize on the international influx expected during the Paris 2024 Olympic Games, a brilliant strategy to increase its reputation.
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