To celebrate more than 10 years of solar creations and to forge an ever stronger link with its Parisian community, Hipanema settled down at 95 rue Vieille du Temple. A colorful and magnetic pop-up store, in the image of the brand, in the heart of the Marais.
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How to maintain and nourish a community dating back ten years?
Identify a neighborhood frequented by its target customers, with a character that is as assertive as its creations
95 Rue Vieille-du-Temple, Paris 3
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By settling in one of the most emblematic districts of the capital, Hipanema is making a colorful comeback with a Parisian pop-up store vibrant and warm. Located at 95 rue Vieille du Temple, the store is adorned with jewelry that made the brand successful, in a solar scenography. This pop-up allows the brand to reconnect directly with its historical customers, while attracting a new audience of strollers and tourists.
Hipanema was born from a meeting between Delphine and Jenny on the beach in Ipanema, Brazil. They brought Brazilian lucky bracelets back to France and launched, almost by chance, their first colored cuff. Success was immediate: jewelry became a must, a symbol of friendship and freedom. Sold in millions of copies, it propelled the brand onto the international scene, leading to prestigious partnerships, such as Veuve Cliquot or Renaud.
Since then, Hipanema has continued to create solar jewelry, inspired by travel and crafts. Through the pop-up store, Hipanema maintains an authentic link with its customers, which allows it to last over time!
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