To celebrate more than 10 years of creating solar-powered designs and forging an ever-stronger bond with its Parisian community, Hipanema has set up shop at 95 rue Vieille du Temple. A colorful and magnetic pop-up, just like the brand, in the heart of the Marais district.
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How to preserve and feed a community that is about ten years old?
Identify a neighborhood frequented by its target clientele, with a character as strong as its creations
95 rue Vieille du Temple, Paris 3
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By setting up shop in one of the capital's most iconic neighborhoods, Hipanema is making a colorful comeback with a vibrant and welcoming Parisian pop-up store . Nestled at 95 rue Vieille du Temple, the boutique is adorned with the jewelry that made the brand's success, in a sunny setting. This pop-up allows the brand to reconnect directly with its long-standing clientele, while attracting a new audience of strollers and tourists.
Hipanema was born from a meeting between Delphine and Jenny on Ipanema Beach in Brazil. They brought Brazilian lucky bracelets back to France and, almost by chance, launched their first colorful cuff bracelet. It was an immediate success: the piece became a must-have, a symbol of friendship and freedom. Sold in millions of copies, it propelled the brand onto the international stage, leading to prestigious partnerships with brands such as Veuve Cliquot and Renaud.
Since then, Hipanema has continued to create sun-inspired jewelry inspired by travel and craftsmanship. Through the pop-up store, Hipanema maintains a genuine connection with its customers, allowing it to last over time!
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