The pop-up store Méduse x French Disorder has taken up residence in our store in 95 Old Temple Street, in the heart of the Marais in Paris. An iconic address for a lively summer collab, which brings together two French brands committed to color, comfort and creativity.
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How to get people talking about your collaboration full of meaning... and colors?
Identify the neighborhood that brings together French Disorder and Méduse customers, as well as an easy space to set up so that each brand can express itself
95 Rue Vieille-du-Temple, Paris 3
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A breath of fresh air has blown over the Marais with the Pop-up store Medusa x French Disorder. In our bright store, collaboration came to life around a colorful and feel-good wardrobe. Thanks to the intense flow on Rue Vieille du Temple, many passers-by were able to enjoy a vibrant color block scenography. The pop-up was designed as a place to live: photobooth mirror, immersive videos and pop installations have transformed the space into a real playground for the community.
A well-designed retail activation to strengthen Desirability and lifestyle image of both brands.
When Méduse, these mythical retro-look sandals, meets French Disorder, chic ready-to-wear with a strong sense of humor, it results in a capsule that is as fun as it is stylish. The two brands share a common vision: to create a good mood through accessible, comfortable and eco-responsible. By choosing the ephemeral format of the pop-up store, they reaffirm their local anchoring and their desire to build relationships with their communities.
A 100% Frenchy collab that celebrates happy and committed fashion, in the heart of Paris.
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