The Méduse x French Disorder pop-up store has taken up residence in our boutique at 95 rue Vieille du Temple , in the heart of the Marais district in Paris. An iconic location for a vibrant summer collaboration, bringing together two French brands committed to color, comfort, and creativity.
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How to get people talking about your meaningful... and colorful collaboration?
Identify the neighborhood that brings together the clientele of French Disorder and Méduse, as well as a space that is easy to arrange so that each brand can express itself
95 rue Vieille du Temple, Paris 3
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A breath of fresh air blew through the Marais with the Méduse x French Disorder pop-up store . In our bright boutique, the collaboration came to life around a colorful, feel-good wardrobe. Thanks to the intense flow of people on Rue Vieille du Temple, many passersby were able to enjoy a vibrant color block scenography. The pop-up was designed as a living space: photobooth mirror, immersive videos, and pop installations transformed the space into a true playground for the community.
A well-crafted retail activation to strengthen the desirability and lifestyle image of both brands.
When Méduse, these legendary sandals with a retro look, meets French Disorder, chic ready-to-wear with a strong sense of humor, the result is a capsule collection that is as fun as it is stylish. The two brands share a common vision: to create good humor through accessible, comfortable and eco-responsible pieces. By choosing the ephemeral format of the pop-up store, they reaffirm their local roots and their desire to build connections with their communities .
A 100% French collaboration that celebrates joyful and committed fashion , in the heart of Paris.
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