The Victoria appointment in Lille then in Lyon. The Jewelry Brand Victoria France, tea Leader in the direct sale of jewelry in France, settles in its ephemeral setting for the first time, and chooses Lille to Bring Together Its Sales Consultants And her Clientele AroundA Feminine and Refined Pop-up.
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How can the point of sale be used to promote an e-commerce site and recruit new sales consultants?
For its first steps in physics, we created a turnkey pop-up store: location research, layout and scenography, customer journey and measurement of the pop-up store's performance.
lille
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How can we enhance the in-store experience at the pop-up to better convert customers?
For this second pop-up store, we once again supported Victoria France in delivering a turnkey pop-up experience: sourcing the location, designing the layout and scenography, optimizing the customer journey, and measuring the pop-up’s performance.
Lyons
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For this leader in the direct sale of jewelry in France, these pop-up stores are a real challenge: orders are possible on the e-shop thanks to QR codes, meetings, piercing workshops, colorimetry-morphology and jewelry fittings.
The emphasis was placed on a home-like atmosphere with a lounge area, to recall Victoria's core business, home selling.
Victoria France is a French jewelry brand that blends minimalist elegance with artisanal craftsmanship. Its gold, silver, and fine gemstone pieces stand out for their sleek, timeless designs, ideal for everyday sophistication. Committed to ethical practices, the brand uses sustainable materials and local production.
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