The pop-up store Victoria France

The Victoria rendezvous in Lille, then Lyon. Victoria France, France's leading direct jewellery retailer, is setting up shop for the first time in its ephemeral showcase, choosing Lille to bring together its sales consultants and customers in a sleek, feminine pop-up.

Victoria France

Discover the retail experiments

The issue of the brand:

How can the point of sale be used to promote an e-commerce site and recruit new sales advisers?

Nestore’s part:

For its first steps in the physical world, we created a turnkey pop-up store: location search, layout and design, customer journey and measurement of the pop-up store's performance.

Victoria France
Victoria France

The issue of the brand:

How can you improve the experience within your pop-up store to better convert your customers?

Nestore’s part:

For this second pop-up store, we once again supported Victoria France in the creation of this turnkey pop-up store: location search, layout and scenography, customer journey and measurement of the pop-up store's performance.

Victoria France
Victoria France
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Victoria France

The pop-up store Victoria France

For France's leading direct jewellery retailer, these pop-up stores are a real challenge, with QR codes available for ordering via the e-shop, as well as meetings, piercing and colour-matching workshops and jewellery fittings.

The emphasis has been placed on a home-like atmosphere, with a lounge area reminiscent of Victoria's core business, hom

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