ANJA Is a brand of swimsuit launched in 2017 Who bet on the pop-up store Rue Etienne Marcel to establish its reputation and refine its concept. Based on her many lessons, she found an omnichannel model revolving around their e-shop and showroom, using the pop-up for maximize your highlights.
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How to embody your brand at the point of sale? How to develop your concept based on customer feedback?
Elaboration of the first concept in store, monitoring of key performance indicators (turnover, conversion) & focus on customer feedback (collecting reviews).
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Etienne Marcel
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How relevant is its store concept in its brand development strategy?
Evaluation and comparison of the performance of each point of sale in the distribution network.
Support in setting up an online & offline customer vision and evaluating LTVs according to acquisition channels.
Measurement of the experience at the point of sale by collecting customer reviews and quantitative evaluation.
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Batignolles
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“We did more than 5 pop-ups with Nestore. They have exclusive, highly commercial locations and keep in mind the need for brands: to be profitable. They are also available and support me throughout the process with furniture and expert advice.”
Alexandra Thiltges, founder of ANJA
For the first anniversary of the brand, in 2018, the Anja team launched its third pop up store in our Store on Rue Etienne Marcel. The idea was to present their new swimwear collection in a summer and bohemian universe. The team chose a busy street to attract new customers. A year earlier, in 2017, ANJA had already bet on this pop-up store and shared the store with Laita, a leather goods brand with Argentinian inspirations.
As the brand is seasonal, it wanted to continue using concept stores and pop up stores in parallel with their website. This is why, always at the beginning of summer, the brand wanted to repeat the experience in Batignolles by taking up the colorful universe that smells good of summer.
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Anja is a swimwear brand for women that expresses all the elegance of a woman. It was created by Alexandra Thiltgès. For her collections Alexandra is inspired by her desires and those of her friends.
Her manifesto for her swimsuits? “An elegant, soft, charming and sensual femininity but with that touch of character and joie de vivre.”
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