The pop-up store What Matters

What Matters is taking up residence in Les Batignolles and transforming our shop into an immersive flat.

What Matters

Discover the retail experiments

The issue of the brand:

How can the point of sale be used to create synergy between e-commerce and retail?

Nestore’s part:

Help in choosing the best location, based on the target population, the brand's business model and the cost/location ratio.

What Matters
What Matters
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What Matters

The pop-up store What Matters

At 26 rue des Batignolles, our shop has been transformed into a real flat with What Matters.

From the kitchen to the bathroom and the laundry room, every detail counts in recreating a little piece of everyday life.

Remarkable merchandising, where each decorative element refers to the use of one of the brand's products, from toothpaste to dishwasher tablets.

Success Story What Matters

Founded on the internet in 2020, What Matters is a French brand of essential products for everyday life: care, hygiene & home.

The French label has chosen the pop-up store to test its physical presence. Neighbourhoods, customer experience, customer loyalty and acquisition, and synergies between physical stores and e-commerce - the next 6 months promise to be full of learning experiences.

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