What Matters takes up residence in Batignolles and transforms our immersive apartment store.
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How to use the point of sale to create a synergy between e-commerce and retail?
Assistance in choosing the best location, based on the target population, the brand's business model and the cost/location ratio.
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Batignolles
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Au 26 Rue des Batignolles, our store was transformed into a real apartment with What Matters.
From the kitchen to the bathroom, including the laundry room, all the details count to recreate a small piece of daily life.
A remarkable merchandising, where each decorative element refers to the use of one of the brand's products, ranging from toothpaste to dishwasher tablets.
Born on the internet in 2020, What Matters is a French brand of essential everyday products: care, hygiene & home
The French label chose the pop-up store to test its physical presence. Neighborhood, customer experience, customer loyalty and acquisition or even synergies between physical and e-commerce, the next 6 months promise to be rich in learning.
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