The pop-up store What Matters

The pop-up store What Matters

At 26 rue des Batignolles, our shop has been transformed into a real flat with What Matters.

From the kitchen to the bathroom and the laundry room, every detail counts in recreating a little piece of everyday life.

Remarkable merchandising, where each decorative element refers to the use of one of the brand's products, from toothpaste to dishwasher tablets.

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Success Story What Matters

Founded on the internet in 2020, What Matters is a French brand of essential products for everyday life: care, hygiene & home.

The French label has chosen the pop-up store to test its physical presence. Neighbourhoods, customer experience, customer loyalty and acquisition, and synergies between physical stores and e-commerce - the next 6 months promise to be full of learning experiences.