Embrin, a family of linen producers for four generations, has set up shop in our pop-up store on Rue Etienne Marcel. A successful attraction for the Parisian public, this pop-up store's immersive design is key.
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How to develop Embrin's reputation across the country?
Identify the brand's target customers and establish the Embrin pop-up store in a neighborhood they frequent.
36 rue Etienne Marcel
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Located at 36 rue Étienne Marcel, this Embrin pop-up in Paris is designed as a tailor-made showcase. It stands out for its immersive scenography , which even features the legendary Normandy cows. We are transported to the heart of Normandy's flax fields, discovering the brand's expertise and history.
This seduction operation aims to make Embrin known to the Parisian public while offering a warm meeting place to its loyal customers, to share together the passion for linen and the excellence of made in France.
For 4 generations, the Embrin family has been cultivating exceptional linen in the heart of Normandy, the global cradle of this natural fiber. The home linen and decoration brand uses 100% ethical and local linen. Each piece is made in France , from cultivated flax eco-responsible way on its family farms. Embrin combines ancestral know-how, sustainable commitment and natural elegance for an interior that makes sense.
The opening of the first Embrin pop-up store in Paris marks a key milestone, providing a showcase for the brand and strengthening its national presence . This Embrin Paris pop-up allows a wider audience to discover the brand's warm and authentic universe.
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