Family of flax producers for 4 generations, Embrin installs in our Pop-up store on Etienne Marcel Street. An operation to seduce the Parisian public that works thanks to the immersive scenography of this pop-up store.
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How to develop the reputation of Embrin on the national territory?
Identify the brand's target customers and set up the Embrin pop-up store in a neighborhood they frequent.
36 Rue Etienne Marcel
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At 36 rue Étienne Marcel, this Embrin pop-up in Paris is designed as a tailor-made case. It is distinguished by its immersive scenography, where you can even find the mythical Norman cows. Here we are transported to the heart of the Normandy flax fields, discovering the know-how and history of the brand.
This seduction operation aims to make Embrin known to the Parisian public while offering a warm meeting place to its loyal customers, to share together the passion for linen and the excellence of made in France.
For 4 generations, the Embrin family grows exceptional flax in the heart of Normandy, world cradle of this natural fiber. The home linen and decoration brand uses 100% linen, ethical and local. Each piece is made in France, starting from flax grown from manner eco-responsible on his family farms. Embrin combines ancestral know-how, sustainable commitment and natural elegance for an interior that makes sense.
The opening of first Embrin pop-up store in Paris marks a key step, offering a window to the brand and strengthening its national presence. This pop-up in Paris allows a wider audience to discover the warm and authentic universe of the brand.
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