Ciao Gusto Is a concept omnichannel Italian delicatessens. In addition to his e-shop, he is present at Eataly And wanted to test a store of its own, in the heart of the district of Batignolles.
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Is the point of sale a distribution channel to be preferred in a development plan?
Identification of the target and then choice of the appropriate location with performance measurement indicators.
The comparison element for this physical A/B testing was the point of sale at a distributor.
Result: although the year-round point of sale is not relevant in the Slow Presto business model, they have repeated the pop-up experience several times with Nestore as a commercial reinforcement.
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Batignolles
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“Here, you can smell pasta, olives and enjoy good wines!”
A grocery store rich in flavors. In fact, inside the shop hides one of the best spreads and the best Panettone in Italy.
Slow Presto is about sharing, conviviality and good humor. It is an Italian online grocery store that brings together several Italian producers on a human scale selected by the Slow Presto team.
The selection is made by the quality of the product, its manufacture, its flavor and its processing. Each of the products is tested by team members.
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