Ysé is implanted in a BHV corner, and Nestore accompanies them in this new retail approach.
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What layout to express your identity in a corner?
Support in the scripting and development of the concept in a limited space.
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BHV
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“Nestore was very responsive in helping us decorate our BHV pop-up, they participated in the creation of the concept, sourced the necessary furniture and managed the logistics, what efficiency! ”
Clara Blocman, Founder of Ysé
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The pop up store Ysé at BHV is the embodiment of the lingerie brand's universe in physics and the exhibition of its swimsuits. Vintage furniture and dried flowers, the summer season and swimsuits is here!
A women's brand for women. Created by Clara Blocman in 2012, Ysé is feminine and elegant lingerie that does not cheat: “lines that are as beautiful as they are true to who you are, without padding”. The brand was born through the internet and started selling via the Internet. Lingerie is designed and created so that each model is flattering according to the cups and body types. Today the brand has managed to create a large community, especially via Instagram, which follows it every day in its collections.
The brand is now present in permanent stores in Paris, Lyon, Lyon, Bordeaux and Aix-en-Provence as well as at Galeries Lafayette Paris and Le Bon Marché.
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