This exceptional shoe house has chosen Start in France by installing yourself in our pop-up at 20 rue Boissy d'Anglas, Paris 8. It is with a strong scenography that Cazabat retransmits his universe, halfway between Italian elegance and timeless French chic.
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How to successfully transition a luxury brand from the American market to the French market while maintaining its identity and attracting new customers thanks to the pop-up?
Design a tailor-made retail strategy, adapted to the French market, and deploy an effective approach to attract and retain this new pop-up customer base
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20 rue Boissy d'Anglas, Paris 8
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The luxury shoe house Cazabat has inaugurated its first Pop-up store in Paris, located at 20 Boissy-d'Anglas Street in the 8th arrondissement. This pop-up store exclusively presents the Autumn-Winter 2024 collection designed by the eponymous designer, Jean-Michel Cazabat.
It is in a universe marked by the retro aesthetics of the 70s and 80s that the pop-up was designed in collaboration with the design studio Iconique Studio. It is distinguished by bright colors, creating an inclusive and warm atmosphere. The house wanted to offer a place with a strong identity, allowing everyone to dive into the hedonistic universe of the brand. A truly intimate lounge, in which the customer experience seems to be more than anything personalized.
The Cazabat shoe house embodies French elegance and know-how in the world of fashion. Founded in the early 2000s in New York by the French designer Jean-Michel Cazabat, the brand quickly established itself as a reference in terms of luxury shoes. He began his career in the 1980s with prestigious houses such as Charles Jourdan and Stéphane Kélian. In 1985, he moved to New York as director of the American market for Stéphane Kélian, before launching his own brand in 2000. Cazabat's creations, made in Italy, stand out for their artisanal and sewing approach, combining creativity and comfort.
The brand has seduced numerous celebrities, including Madonna, Taylor Swift and Sarah Jessica Parker. After 35 years in the United States, Jean-Michel Cazabat decides to bring his brand back to Paris in 2024, thus reconnecting with its French roots. To mark this return, the house Open a pop-up store at 20, rue Boissy-d'Anglas, in the 8th arrondissement. This pop-up reflects the brand's hedonistic universe, offering customers an immersion in French craftsmanship and luxury.
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