This exceptional shoe house has chosen to launch in France by setting up shop in our pop-up at 20 rue Boissy d'Anglas, Paris 8. It is with a strong scenography that Cazabat transmits its universe , halfway between Italian elegance and timeless French chic.
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How can a luxury brand successfully transition from the American market to the French market while preserving its identity and attracting new customers through pop-ups?
Design a tailor-made retail strategy, adapted to the French market, and deploy an effective approach to attract and retain this new clientele at the pop-up
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20 rue Boissy d'Anglas, Paris 8
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Luxury shoe house Cazabat has opened its first pop-up store in Paris , located at 20 rue Boissy d'Anglas in the 8th arrondissement. This temporary store presents a world exclusive of the Fall/Winter 2024 collection designed by the eponymous designer, Jean-Michel Cazabat.
It is in a universe marked by the retro aesthetics of the 70s and 80s that the pop-up was designed in collaboration with the design studio Iconique Studio. It is distinguished by bright colors, creating an inclusive and warm atmosphere . The house wanted to offer a place with a strong identity , allowing everyone to immerse themselves in the hedonistic universe of the brand. A truly intimate lounge, in which the customer experience seems to be more than anything personalized.
The Cazabat shoe house embodies French elegance and craftsmanship in the world of fashion. Founded in the early 2000s in New York by French designer Jean-Michel Cazabat , the brand quickly established itself as a benchmark in luxury footwear. He began his career in the 1980s with prestigious brands such as Charles Jourdan and Stéphane Kélian. In 1985, he moved to New York as director of the American market for Stéphane Kélian, before launching his own brand in 2000. Cazabat's creations, made in Italy, are distinguished by their artisanal and couture approach, blending creativity and comfort.
The brand has won over many celebrities, including Madonna, Taylor Swift, and Sarah Jessica Parker. After thirty-five years in the United States, Jean-Michel Cazabat decided in 2024 to repatriate his brand to Paris , thus reconnecting with its French roots. To mark this return, the house opened a pop-up store at 20, rue Boissy-d'Anglas , in the 8th arrondissement. This pop-up reflects the brand's hedonistic universe, offering customers an immersion in French craftsmanship and luxury.
