Founded in 2018, Simone à Bordeaux is a jewellery brand built on an extraordinary personal journey — that of a woman who overcame breast cancer twice and emerged stronger, more radiant than ever. Her bold, colourful creations are symbols of resilience and inner beauty.
For this pop-up, Simone à Bordeaux took over 95 rue Vieille du Temple and made it entirely their own — turning the space into a true expression of everything the brand stands for.
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Breaking into the Parisian market by leveraging a key commercial moment: Mother's Day.
Finding the right address in Paris — one that combines strong foot traffic with maximum visibility for the brand.
95 rue Vieille-du-Temple, Paris 3.
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Simone à Bordeaux brought its world to Rue Vieille-du-Temple with a pop-up store designed down to the last detail. Clean scenography, a summer palette built around yellow, floral arrangements and a carefully dressed window display: the Bordeaux-born brand created a warm, luminous setting, making the most of the venue's two stone walls to showcase its summer collection.
Pearl, gold and silver jewellery, intergenerational pieces made to be shared between mothers and daughters — Simone à Bordeaux turned this Parisian pop-up into something far greater than a point of sale: an emotional experience, in the right place, at the right time.
In 2018, Agnès Tardy — formerly Head of PR at Clarins and Cartier, and a two-time breast cancer survivor — founded Simone à Bordeaux. A collection of colourful, accessible and meaningful jewellery, designed to celebrate resilience and femininity in all its forms.
Six years on, the brand has nearly 500 stockists across France and abroad, two standalone boutiques, and has donated over €100,000 to charitable organisations. A success story that proves something beautiful can grow from the hardest of times.
