Vintage Football Area, VFA, French leader in the sale of vintage soccer jerseys, has had a first Pop-up store in Paris in our pop up store at 36 Rue Etienne Marcel ofthe May 27 to June 1, 2025, following its debut in 2019 in a small shop organized by enthusiasts. Later, we find them under the sun of Marseille, in La Canebière, around a new operation designed to introduce its pieces to a clientele passionate about collector football jerseys.
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Vintage Football Area wanted go and meet your Parisian community by offering a physical experience around his jerseys.
The brand needed:
Search for the ideal location and store to create a pop-up store in line with the brand's target and goals.
36 Rue Etienne Marcel
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Reach a new audience by testing an establishment in a different city: Marseille.
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Co-pilot, with Vintage Football, a structured project aimed at conquering a new customer segment.
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4-6 La Canebiere, Marseilles
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Vintage Football Area opened its first pop-up store 36 rue Étienne-Marcel, and continued with a second experience at La Canebière, in Marseille to offer more than 1000 vintage soccer jerseys, ranging from accessible pieces to rare and signed collector models. With the support of Nestore, a specialist in pop-up shops, the brand was able to meet its Parisian and Marseille community in a central location and transform its passion for retro football into a unique experience. This pop-up store perfectly illustrates the strength of ephemeral retail: flexibility, visibility and total immersion in the world of a brand.
Vintage Football Area became a French success story thanks to a combination of in-depth knowledge of the market, ofgenuineness, innovative marketing formats and a effective omnichannel strategy. By cultivating trust (via customer reviews), surprise (with the mystery box), and community ties (social networks, pop-ups), VFA has been able to transform a passion into a lasting brand that is appreciated by collectors of vintage jerseys.
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