In the pop up store examples significant, it is important to mention the transition from digital to physical for influencers. Thanks to the pop up store, these web players Breaking the digital barrier and platforms of social networks. Whether for their own brand (jewelry, clothing, etc.) or for a collaboration with a label, influencers come to meet their community.
For influencers who created their brand following their success on social networks, the pop up store is a boon for develop your brand.
And for brands, collaborate with an influencer, who has become ambassador or even ambassador, allows them to benefit from the reputation and communication of the influencer.
@Chloebbb launches Maison Dorée with a Parisian pop-up store
The influencer Chloé Bleinc, named @chloebbb on Instagram, created his jewelry brand Golden House, at 5 Rue des Blancs-Manteaux. To mark the official launch, the young entrepreneur opened her very first pop-up store in right in the heart of the Marais. Carried by its community with nearly one million subscribers, the store quickly became a great success, with stocks sold out in record time. On the decoration side, it partnered with Westwing, and, icing on the cake, the visitors of the Pop up store Maison Dorée had the chance to leave with the furniture thanks to a competition on Instagram at the end of the operation. A successful marketing move for Chloé!
Kylie Jenner reveals her cosmetics brand with a New York pop up
The most famous Instagrammer in the world, Kylie Jenner, reveals its cosmetics brand in store. The star has launched her pop-up store”Kylie Cosmetics” a second time at ny after doing it in Los Angeles. Indeed, with its 100 million followers, the release of his brand was a highly anticipated and coveted event. Inside the pop-up store, we can find cosmetic products ranging from lipsticks to blush.
Léna Situations x Jennyfer: a collaborative pop-up in the heart of Paris
THEFrench influencer Lena Mahfouf followed by millions of young people, headlined the Don't Call Me Jennyfer. The ready-to-wear brand, loved by Teenage girls, launched a capsule collection in November 2020 for 3 weeks in collaboration with Lena Situations. The pop-up store unveiled various spaces such as a universe dedicated to Japan and a cozy space that resembles the Mafouf Hotel. The brand was able to take advantage of the visibility of the star Lena Situations to create store traffic and quickly run out of stock.
KKW Beauty: the Kim Kardashian pop up store
The international celebrity Kim Kardashian, reveals to us her cosmetics brand called” KKW Beauty”. On the occasion of the creation of the brand, the star decided to create a pop-up store in Los Angeles during the summer of 2018 in order to unveil his products in person. The opening took place in the mall Westfield Century City. Kim Kardashian promoted it on Instagram and was able to come out in person to share the fruits of her work. Customers and fans had the opportunity to test and buy the products directly while discovering the new exclusive collection. KKW Fragrance in its pop-up store.
Influencer Caroline Receveur launches the pop up store for her Wandertea brand in Paris
The Instagrammer Caroline Receveur Open a Parisian pop up store to help people discover Her tea brand in Paris. At this pop-up store, the influencer offers an exclusive selection of teas, especially the range for pregnant women. In a very cozy decor in the heart of Parisian district Saint Germain, customers will be able to test the teas and take photos!
Immersive pop up store: when rap is experienced differently
But influencers are not the only ones opening their pop up stores. The rappers have started too!
Let's start with Rap's biggest seller French, JUL. For the third time, the person called L'Ovni is promoting the launch of his latest album through a pop-up store, in his city of heart: Marseille. Designed for sell your merchandising, his Jul Stores allow him to strengthen the link with its fans, and to share its success with them.
After a collaboration with Le Coq Sportif, Les Toulousain Big Flo & Oli give greater credibility to the establishment of Visionaries, their clothing brand. On July 1, the two brothers opened their showroom at Toulouse airport, in collaboration with the Rose Festival. One Operation seduction that targets their international customers.
As for SCH, he bets on the Pop-up restaurant to promote his latest album. Goodbye Marseille, head to the (real) capital, for one weekend only. In his ephemeral Parisian restaurant, only one dish on the menu: Cannelloni, a reference to its title of the same name. And in the background: his latest album exclusively. A quirky and intelligent operation, which inevitably attracts crowds just a stone's throw from Bastille.
The promising future of the pop up store in pop culture
The pop up store knew how to make a place for itself in pop culture.. By offering immersive and unique experiences, it allows artists and brands to connect with their audience in an authentic and memorable way.
Its success is based on a combination of marketing strategy, creativity and exclusivity, ingredients that promise to make it indispensable in the years to come.
An operation that reinforces Theomnicanality of a brand or a work. It is also a way of making the brand more credible, by bringing together its entire community, proving its reputation.
The future of the showroom is promising and opens up many exciting perspectives for all brands, whether from pop culture or not. Whether they are looking for renewal or authentic connection with their customers.
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