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Pop-up shops are very often used to create the event, create a buzz, with concepts that are each more original than the next. Thanks to its ephemeral format, brands let loose and let their imagination run wild to please their customers and attract the media.
Whether it is for the arrival of a new product, the communication on a commitment, a collaboration, brands rely on a visual decoration and attractive to arouse the curiosity of passers-by. Discover our selection of original pop up stores !
Check out our examples of pop up stores for more ideas!
The social network Instagram creates its pop up store
The social network instagram launched its pop up store in Paris on July 4, 2019 in the Marais district on rue des Archives. The objective of this pop-up store is to bring together 10 committed French brands. In the same way, visitors can discover the new Instagram Shopping feature. This new process will be explained in real life and in a completely exclusive way.
The Japanese-style Shiseido pop up store
The Japanese cosmetics brand Shiseido opens the doors of its pop up store in November 2018 at heart of the Marais in Paris. Inside the store, customers can discover the brand's products with a brand new specific decor merging the Japanese culture and the link with the products. The brand celebrates The 80th anniversary of the cult magazine Hanatsubaki and his desire to show a changing world of fashion giving way to originality.
Launch of the Pantone gourmet pop-up store in Paris
The brand Pantone moved to Paris in May 2014 in a pop up store dedicated to creation of personalized cakes and goodies with the effigy of the brand. The exhibition of this new store takes place at Tuileries Garden and in various places in France such as Monaco with a pop up store under truck shape.Â
The Harry Potter pop up store, a successful ephemeral visibility
The Harry Potter saga has its own pop up store in the city of Nantes in France. Successful ephemeral visibility with a store linked to the magic of Harry Potter! Of collector's items are sold there at this pop up store and customers can find various items from the brand there. Exclusively. The inspiration for the design comes from the Gryffindor theme in the name of the store called “The Wizard's Shop”.
The digital platform Le Bon Coin creates its pop-up store
The digital platform Le Bon Coin created its pop up store in 2016 around Ecology And of the Second hand. An interesting initiative for a 100% online platform. This is an opportunity for Le Bon Coin to break physical barriers and create a link with customers. The pop up store stages different living spaces with only furniture and antique objects. The platform Tell her story, its values, its study on the positive impact of the second hand, through this ephemeral apartment. One participative atmosphere with activities, workshops, talks...
The H&M “container” pop-up store located on a Dutch beach
H&M Launch its pop up store at the edge Of a Dutch beach in 2011 in Sweden inside a container. The items sold are those from the collection with Wateraid, a charitable association. The objective of this one is the supply of drinking water and in sanitation systems in disadvantaged countries.
Pop up store Lego x Snapchat: augmented reality experience
It was in April 2019 that Lego and Snapchat are joining forces to create the experience around a pop up store at london. This alliance is about two digital platforms that combine two digital launches at the same time. This concept store is an empty store that only contains one Snapcode displayed on a base and which will allow customers to use the Augmented reality to do their shopping. Scan the code and a virtual store appears with an interactive kiosk that allows you to shop the collections of Lego ready to wear
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Timberland pop up store in New York
Timberland launch a completely new project In New York for the duration of a weekend: the creation of a pop up store in giant boot shape.
The pop-up store is promoting the new line of Timberland shoes and Earthkeepers boots whose soles contain recycled plastic bottles. The stand itself is made from discarded plastic bottles.
Ikea launches an ephemeral hotel on a highway area
In 2013, Ikea Install a Pop-up hotel, offering vacationers the opportunity to do a Twenty-minute nap on one of the largest rest areas in Europe. Built prefabricated on 560 m², this ephemeral hotel, open 24 hours a day, offers travelers the opportunity to take a nap, and especially to test the new range of IKEA mattresses. The space also includes a play area to let parents rest. A “njut nut” lullaby would almost be missing.
At the same time, the brand makes people aware of their road safety, in particular on hypovigilance and falling asleep which is one of the leading causes of driving deaths.
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The Bad Bueno Village, the Kinder pop up store
Children, Of the Ferrero Group, created the event around its flagship product “Kinder Bueno”. The opening of the pop up store takes place in the main ski resorts Of French Alps. The concept “Bad Bueno Village”, in reference to “so good that we would become nasty”, is placed in different areas of the snow fronts, such as in Megève or Les Saisies. On the program, distribution and tasting of Kinder Bueno products, human bowling game and digital games on iPad. So do we share?
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