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It is important to focus on luxury pop-up shops among the various pop up store examples. Luxury brands are also taking the pop up store shift and anchoring it in their retail strategy. From Chanel to Louis Vuitton to Hermès and Gucci, luxury brands saw pop-up retailers as a way to gain flexibility. Thanks to their reputation, they allow themselves to offer unique and innovative experiences to attract more and modernize.
Brands are being creative and having fun with luxury codes, personalization, gamification and quirky collaborations.
Discover a selection of pop up stores from the last 5 years.
Hermès pop up stores
Hermès launches its Hermèsmatic to clean its squares
Hermès set up a “Hermès matic” pop-up store in its main store on Rue de Sèvres in June 2017. On the occasion of 80th anniversary of its iconic squares Of silk, Hermès surfs on the crossing of several generations of its silk and invites its customers to come to the store to wash their squares and give them a facelift. The particularity of this service lies in the fact ofGive their squares a bath of youth Hermès and metamorphose them by immersing them in baths of colors. The services offered are free and the items delivered to the customer within 48 hours. This concept has been deployed in various cities internationally such as Geneva or even Singapore.
The Hermès “dinners” pop up store in New York
The pop-up store hermes nominated “dinners” in New York was perfectly designed to tie your Hermès scarf! This event took place during the month of October in Columbus Circle more exactly in a mall in the heart of manhattan. You have the opportunity to discover the brand's various products, some of which are present under glass frames like real works of art. There is also a mini theme park that is open on the 1st floor of the mall.
LVMH pop up food
When fashion meets pastry: the 24S pop-up
In the world of luxury, some initiatives stand out for their audacity and originality. This is the case of the collaboration between 24S, the LVMH group's e-commerce platform, and pastry chef Tal Spiegel. From December 7 to 14, 2022, they opened an ephemeral pastry shop in the heart of the Marais, Rue Sainte Croix-de-la-Bretonnerie transforming iconic fashion pieces into real edible works.
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The pop-up offered pastry interpretations of vinyl Courrèges, the First bag by Fendi, the Stud One by Valentino, the 6-button jacket by Balmain, the Arthur sneakers by Burberry, the Swipe Bag by Coperni or the Pansy hat by Acne Studios. A new way of bringing fashion and gastronomy together.
Dior pop up stores
Dior on a summer trip to various pop up stores in Italy
Dior is going on vacation with you to Italy in 2020 with these three pop up stores! These ephemeral shops, “dolce vita” and Franco-Italian, exclusively present the “Dior Riviera” collection”, designed by artistic director Maria Grazia Chiuri.
An interesting retail strategy when vacations are conducive to hedonistic purchases and when city residents leave the city to join the Coast.
Various locations have been chosen including a pop-up store in Capri, more exactly in the heart of Capri Palace Jumeirah. Two other pop-up stores were located in Forte Dei Marmi in Tuscany and the other in Cortina d'Ampezzo in Veneto.
Dior installs two pop up stores on the Riviera Maya in Mexico
During the summer of 2019, Dior moved to Mexico with the establishment of two new pop-up stores in Riviera Maya. This time it is the Cruise collection that is presented. Tourists from all over the world were able to admire this limited collection designed by Maria Grazia Chiuri.
The first pop up store is located in Cancun, in the Mexican equivalent of Printemps, the Palacio de Hierro.
At the same time, a second Dior pop-up store was unveiled in the magnificent city of Tulum at the Azulik Hotel. The visual decoration is inspired by the landscapes of the Riviera Maya with the presentation of the capsule collection “J'Adior Tulum”. Tourists from all over the world were able to discover their sunny vacations alongside the House of Dior.
Burberry installs a pop up store in Paris on rue Saint-Honoré
The fashion house Burberry is installing a pop-up store on the mythical Rue Saint-Honoré in Paris. In order to present the new Spring-Summer 2020 collection, inspired by artistic director Riccardo Tisci, the brand has chosen to create an attractive and original universe. The store is nuanced by pastel colors and a Victorian decoration style in terms of product presentation.
Opening of a Gucci pop-up store network
The new Gucci Pin pop up stores from Hong Kong to Paris
Gucci flies around the world to open its pop up store network “Gucci Pin”, from Hong Kong to Paris. The objective of these points of sale is to offer an in-store and design experience with the presentation exclusive products for 5 weeks. Popup stores are named “Pin” in reference to their geolocation points on Google. In order to create exchanges with its customers, Gucci offers a a new experience around sharing on social networks (Snapchat and Instagram in particular) and Augmented reality to create an immersive customer experience. Gucci Pins could also be inaugurated in Test and Learn in cities where the label is currently not, or only slightly, established.
Louis Vuitton pop up stores
The Louis Vuitton pop up store in collaboration with the Tate exhibition gallery in Kusama in 2012
Louis Vuitton has developed a capsule clothing collection in collaboration with Japanese artist Yayoi Kusama. The particularity refers to the obsessive Kusama polka dot patterns found in the products offered in the collection. The concept store is immersed in a universe of polka dots using an impressive and original decoration. Several windows were dedicated to the Louis Vuitton x Kusama collection and visitors were invited to follow the red spots throughout these workshops.
The expected North Face x Gucci pop-up store event
Gucci and The North Face brand collaborate by setting up in New York with the opening of a pop-up store. The store offers a special storefront with A logo print including both brands. The sale of capsule collections and exclusive products are offered in order to let a new style appear with the Merger of the two brands. Customers will be able to discover this original and luxurious fusion in various cities in the United States.
The interactive pop up store Chloé C in Asia and France
The luxury brand deployed its Chloé C pop up store in autumn 2019 in France and Asia. The architecture of the point of sale, both contemporary and feminine, plays on the materials and the square and rounded lines found on the Chloé C. L' bag.The strong element of the point of sale is its vending machine. True personalization tool, it allows customers to choose leather and metallic finishes among several proposals. Chloé goes all the way to the end of the vending machine, once the choice is made, the customer inserts a token to validate her choice.
The luxury brand plays with luxury codes and gamification thanks to this device that made the store so attractive. The BLD agency was also rewarded in the Digital Retail category “Grand Prix Stratégies du Design”, category Retail Digital.
The Off-White brand launches into the pop up store
The ready-to-wear brand Off-White is launching its pop-up store dedicated to accessories on the mythical Rue Saint Honoré in Paris in 2020. The demonstration of accessories includes jewelry with flagship accessories combining necklaces and fine bracelets for both women and men. In addition, the pop-up store offers a small “coffee break” area inside the store in order to create a warm and visual universe.
