DNVB

Les Digital Native Virtual Brands are brands that were born entirely online. Their primary business model is focused on e-commerce; it can evolve into a hybrid model, by implementing points of sale and pop-up stores, which act as laboratories for retailers. Omnicanality then propels the growth of these brands, which reconcile a strategy that is both digital and, sometimes, physical. There are numerous examples of DNVB who have chosen to use the pop-up to refine their retail concept: here is a sample.