The pop-up stores that marked the 2000s

By definition and by principle, a pop up store is meant to be ephemeral. Flowering in the late 80s and democratizing in the early 2000s, numerous pop up store concepts marked the first steps of The history of the pop-up store in retail. Because of their logistical assets or because of their creativity and The wow effect that they inspire, brands demonstrate originality in order to stand out and in order to mark the minds of consumers.

The “Guerilla Stores” by Comme des Garcons in 2004.

The Japanese designer Rei Kawakubo, creator of this brand, decided to make her first pop up in 2004 in a abandoned place of the city of Berlin. In mind, she had only one objective: to open her pop-up during maximum one year and do the as few costs as possible for the layout of its pop-up store. With the idea of Make an impression with an original staging to say the least, the creator of the Comme des Garcons brand dares to do everything and breaks the codes of traditional ready-to-wear stores making everything daring. The brand is making people talk about it and attracts the most curious eyes beyond its customers. Also, by standing out and opening her pop up stores in places far from city centers, Rei Kawakubo wants Give an appointment, a bit as if we were coming to visit a museum. Thus, she opened pop up stores of this style in big cities such as Reykjavik, Warsaw, Helsinki, Stockholm or even Athens.

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The Smoking Truck in 2011: the first French food truck

Since its launch in 2009, the concept has proved its worth. Very quickly, in 2011, the Smoking Truck launched its First food truck and is therefore the first French food truck. Far behind schedule, since some countries have already deployed this type of concept for 40 or even 50 years already. The principle is the same, each dish is prepared in front of us with quality products and cooked on site for all of them. The Camion Qui Fume's ephemeral van has an effect very quickly since people are ready to wait thirty minutes if necessary for the famous burgers. Became like “the first concept not to be missed” in the capital. It brings together “food-addicts” of all kinds.

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H&M Loves Music in 2013

One free concert, of Pop-up stores, DIY workshops, food trucks of all kinds or even DJ sets gathered in the same place, a free access And a Festival atmosphere warranty? This is the challenge of the H&M Loves Music event, which was launched in 2013. The fashion giant has an idea in the back of his head: to make an impression for the launch of its Divided collection which is intended for young people. To do this, there is nothing better than bringing them together in a warm, festive place where music and good humor are the key words of the festival. Inspired by the very famous American festival Coachella, this first edition took place in La Bellevilloise on May 8, 2013.

Kiabi pop up store in 2015

The low-cost ready-to-wear brand is attacking the famous Marais district of the French capital. At the start of the 2015 school year, Kiabi wants to “color Paris” and is opening a pop up store from September 11 to 19 with a remarkably colorful facade, difficult to miss! The brand, originally from the north of France, wants, through this ephemeral store connected and colorful, presenting its new collection, in particular the “I Want It” capsule collection but also for the T-shirt collection designed by the brand's style office, this collection will be very limited. Les First steps in digital of the brand are made here: it offers virtual windows on which it is possible for customers to color Paris from their smartphone. Also, they can reserve items via a tablet, “e-reservation”. Kiabi offers a immersive experience concerning the new concept stores Kiabi and Kiabi Kids with reality helmets “Occulus Rift.” In 2015, at a time when digital technology was beginning to make people talk about it in businesses, Kiabi made an impact by combining shopping experience and technology. 

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The Magnum pop up store in 2016

Reviving the famous Magnum ice cream is the idea of this pop up store located in the Marais district of Paris. For 5 months, surprises and delicacies will be there. Magnum invites customers to participate in the development of their ice cream themselves according to their mood. A wide range of delicacies to customize ice cream is offered. La personalizing is there because each ice cream is specific to each customer. And epicureans love that! For a viral effect, the brand has also set up a hashtag for social networks #magnumparis. So, without realizing it, people are doing the Pop up promotion Who wants to be rich and unique in experience.

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‍Sources:

Groupaddyby

Compaign

QUALIQUANTI & KLEPIERRE Pop Up Store White Paper

Going out in Paris

Archimedespool

Vogue

LSA