Bang & Olufsen Put your bags in our pop-up store at 38 rue des Martyrs, Paris 9, for y present its new Beosound A5 speaker. To do this, the brand offers an immersive hearing experience!
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What is the ideal neighborhood to communicate about the output of the BeoSound5 speaker? How can this event be used to promote the brand's sustainable commitment?
Find an ideal place to reach the brand's target while having the opportunity to acquire new customers and a store that has the capacity to create several spaces.
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38 rue des Martyrs, Paris 9
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As part of the release of the Beosound A5 speaker, Bang and Olufsen opened its pop-up store. Through the creation of an authentic and minimalist atmosphere, the brand has been able to emphasize its values. Between durability and aesthetics, there's no need to pull the straw anymore!
Bang & Olufsen has been offering audiovisual products since 1925. With a moving and authentic storytelling, the brand has always offered items with renewable parts. Thus, from the very beginning, the brand was committed to an approach that makes sense today: the sustainability of the product. She continues in this approach through the pop-up store, a way of exchanging directly with customers, in an authentic way.
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