Courrèges has established itself in our pop-up store at 119 Vieille du Temple, offering its sleek and contemporary designs in one of Paris’s most beautiful locations : Le Marais.
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How to regain its attractiveness and visibility of yesteryear, when Courrèges competed with big houses like Dior or Chanel?
Find a pop up store adapted to the brand's artistic codes, in an ultra-trendy neighborhood.
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119 Rue Vieille-du-Temple, Paris 3
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It is in our pop up store, at 119 rue Vieille du Temple, that Courrèges opens the doors of its second Parisian address. Although it is one of the most beautiful locations in the capital, in the heart of the Marais, this ephemeral store also shows a strong desire on the part of the brand: to regain its attractiveness and its visibility from the beginning. A monochrome atmosphere, an exceptional play of mirrors, rounded shapes and fitting rooms with a cozy atmosphere, this project follows the historical codes of the brand, like its iconic flagship store on Rue François Ième.
Founded in 1961 by André and Coqueline Courrèges, the eponymous brand is known for its singular style. In 1965, the brand revolutionized fashion with its futuristic creations such as miniskirts and vinyl jackets, popular with icons such as Brigitte Bardot. A competitor to Dior and Chanel in the 1970s, Courrèges experienced a decline in the 1990s before being revitalized in 2011 by Sébastien Meyer and Arnault Vaillant. Their approach combines modernity and respect for heritage, offering a valuable lesson in innovation and preservation in retail. A pop-up store in the Marais is being created, to intensify the brand's retail presence, in addition to its iconic flagship store on Rue François Ier.
