BMR Editions (Hachette Group) has teamed up with Fnac to offer a ephemeral bookstore featuring BMR novels. Their second pop-up showcases their ito paperback collection, located at 36 rue Etienne Marcel in the heart of Paris. It's an opportunity to bring together loyal readers for book signings, creative workshops, and lots of romance!
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How can you unite your community while communicating about a new type of product?
Identify a format suitable for the creation of several spaces (creative workshops, signing sessions) and an accessible area with high traffic
36 rue Etienne Marcel, 2nd Paris
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To showcase its ito pocket collection, BMR is setting up shop for a week in a pop-up store in the heart of Paris, in partnership with Fnac. A space designed as a living extension of its novels: warm, immersive, poetic. Far from a simple store, the Librairito offers a true publishing experience. The public discovers ito books in an intimate and creative setting, punctuated by activities: love letter writing workshops, author dedications and the creation of personalized bookmarks. Thanks to this temporary format, the brand strengthens the emotional connection with its readers and makes its universe shine beyond the pages.
A publishing house 100% dedicated to contemporary romance , BMR places emotion at the heart of its DNA. With a free, inclusive and resolutely modern editorial line, it gives a voice to the new writers of French romance. It promotes everyday, accessible and embodied literature, which explores intimacy in all its forms. The ito collection, in pocket format and with its careful design, embodies this desire to democratize the love of books. Close to its readers thanks to a strong online presence and field operations such as pop-up stores or ephemeral bookstores, BMR is today a reference for a generation who reads with the heart.
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