BMR publishing (Hachette group) is joining forces with Fnac to offer an ephemeral bookstore around BMR novels. Their second pop-up highlights their ito pocket collection, at 36 Rue Etienne Marcel in the heart of the Parisian hyper-center. An opportunity to gather its loyal readers around a few signing sessions, creative workshops and lots of romance!
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How to unite your community while communicating on a new type of product?
Identify a format adapted to the creation of several spaces (creative workshops, dedication) and an accessible neighborhood with high attendance
36 rue Etienne Marcel, Paris 2
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To highlight his pocket collection Ito, BMR settled for a week in a Pop-up store in the heart of Paris, in partnership with Fnac. A place designed as a living extension of his novels: warm, immersive, poetic. Far from a simple shop, the Librairito offers a real editorial experience. The public discovers books there. Ito in an intimate and creative scenography, punctuated by activities: workshops for writing love letters, dedications by authors and the creation of personalized bookmarks. Thanks to this temporary format, the brand strengthens the emotional bond with its readers and makes its universe shine beyond the pages.
Publishing house 100% dedicated to Contemporary romance, BMR places emotion at the heart of its DNA. With a free, inclusive and resolutely modern editorial line, it offers a voice to the new writers of French romance. It values everyday literature, accessible and embodied, which explores the intimate in all its forms. The collection Ito, in pocket size and with a careful design, embodies this desire to democratize the love of books. Close to its readers thanks to a strong online presence and field operations such as Pop-up stores or ephemeral bookstore BMR is now a reference for a generation that reads from the heart.
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