From May 24 to 29, 2023, Pauème is moving to 5 Rue des Blancs-Manteaux, in the heart of the Marais. A summer pop-up store for present its new collection exclusively and meet its customers. Activities, beauty workshops or even meetings with the Pauème team and its founder, Pauline Torres, the brand is making its pop-up store a unique event for its entire community.
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From social networks to the physical store, how do you create a differentiating in-store experience around your brand and get your community to move to the store?
Search for the ideal location and store to create the pop-up store.
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White Coats, Marais
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For its second pop-up store, it is in the heart of the Marais that the brand of Pauline Torres, fashion influencer, decided to set up shop in the heart of the Marais. On the occasion of its new collection, the ephemeral store becomes a real place for events. Workshops, an exclusive collection, meetings with the team or even brunch and snacks at the point of sale, six days punctuated by meeting and discovering the brand await its visitors. While the store is an unavoidable event for its community, of more than 57,000 people, it is also a way to recruit new customers in the heart of one of the trendiest neighborhoods in the capital.
So, the brand brilliantly combines poetry, elegance and uniqueness to provide a poetic in-store experience.
Created in 2021 by Pauline Torres, Pauème was a rapid success, driven by the community of its founder. After her first steps as a fashion influencer on Instagram and with a community of more than 371,000 subscribers, Pauline Torres started her own business by creating her own clothing brand. Passionate about fashion, she imagines collections that resemble her, imbued with elegance, simplicity and poetry.
Two years after its launch, the brand is now seeking to exist beyond the iconic figure of its founder, to expand its community and reach new customers.
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