A year ago, Make My Lemonade opened The Banana pop-up store to celebrate the brand's signature accessory: the banana! After launching a decoration collection in collaboration with Monoprix, this time The Lemonade Home is going it alone.
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How to create an event about your best-selling product ?
Search for the ideal location and shop for the pop-up store.
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How do you promote a new product range while maintaining brand positioning?
Find an area that matches the brand's target market, and a shop that can be transformed to reflect the brand's image.
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Make my Lemonade chose the pop-up store for a publicity stunt highlighting its iconic product, the banana. To attract its customers, the store is adorned with a candy pink hue. A colourful, vibrant and tangy point of sale, just like the products it offers. On the menu: Variety of collector banana styles, Candy dispenser and surprise offers in store.
On the programme
Created by Lisa Gachet, Make my Lemonade was first a blog where the designer shared her creations: sewing, diy decoration, paper art, cooking... Faced with success and a growing community, Lisa Gachet wanted to go even further by creating her Wear Lemonade clothing line and her sewing patterns.
Make my Lemonade takes the image of sewing out of the shadows and makes it accessible with fun, easy-to-make patterns. Lemonade Home is dedicated to trendy and colourful home decoration designs.
Each new capsule collection is a great success where the designer plays with different universes with original pieces. So much so that the trendy brands of the moment (Jimmy Fairly, NOO...) are launching collaborations with Make My Lemonade.
After two pop-up stores, the brand moved permanently to 61 rue Quai de Valmy in the 10th arrondissement.
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