A year ago, Make My Lemonade Opened The Banana Pop-up Store At 15 Debelleyme Street to celebrate the brand's iconic accessory: the banana ! After launching a decorative collection in collaboration with Monoprix, this time it's alone that The Lemonade Home Start at 8 rue des Abbesses, Paris 18.
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How to create an event around a best seller product?
Search for the ideal location and store to create the pop-up store.
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Debelleyme, Marais
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How to promote a new range of products while maintaining brand positioning?
Find a neighborhood that corresponds to the brand's target, and a store that can be transformed in the brand's image.
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Make My Lemonade chose the pop-up store for a publicity stunt honoring its iconic product, the banana. To attract its customers, the store was decorated with a candy pink hue. A colorful, vibrant and tangy point of sale, just like the products it offers.
On the menu:
Created by Lisa Gachet, Make my Lemonade was first a blog where the designer shared her creations: sewing, DIY decoration, paper art, cooking... Faced with success and a growing community, Lisa Gachet wanted to go even further by creating her Wear Lemonade clothing line and Her sewing patterns.
Make my Lemonade dusts off the image of sewing and makes it accessible thanks to fun and easy to make patterns. Lemonade Home is dedicated to trendy and colorful home decor design.
Each new capsule collection is a great success where the designer plays with different worlds with original pieces. So much so that the trendy brands of the moment (Jimmy Fairly, NOO...) are launching collaborations with Make My Lemonade.
After two pop-up stores, the brand settled permanently at 61 rue Quai de Valmy in the 10th arrondissement.
