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A setting designed for memorable brand moments. The first area, with its impressive high ceilings, is perfect for creating a striking visual experience. The main floor offers an efficient space for fitting and sales, while the basement is ideal for hosting sensory experiences. It’s the right place to showcase your brand, build loyalty and engagement, and qualify customer interactions.


A pop-up space with the right size and location for your audience and objectives. A dedicated team supporting your project, relying on on-the-ground expertise and trusted partners.
Advice and recommendations for service providers (merchandising, layout, decoration…).Personalized follow-up to answer your questions after the opening.
A methodology (built from real field experience) and a performance tracking tool (enriched by past projects) to help you analyze and optimize your point of sale.

This pop-up store is located in the heart of Paris’s 2nd arrondissement, on Rue Étienne Marcel, a prime shopping street on the Right Bank. Nearby boutiques include Kiliwatch, & Other Stories, Replay, Shinzo, and many more, alongside trendy cafés and restaurants such as Big Mamma, Blend Hamburger, and Café Fou.
The street is perpendicular to Rue Montorgueil, famous for its numerous brasseries, specialty food shops, and constant flow of visitors. Just a 5-minute walk from the Les Halles shopping center, the area is always lively and heavily frequented by Parisians. It has become the bustling heart of the city, taking over from the historic Les Halles, once nicknamed “Le Ventre de Paris.”
During the week, you’ll find office workers, startup employees, and executives strolling the high-end boutiques or enjoying terraces on the cobbled streets. On weekends, the streets are filled with families spending the day out and tourists indulging in major shopping sessions.
The space is bright, fully adaptable, and easy to configure. This pop-up store has hosted various brands, including swimwear brand ANJA, The Alchemist Atelier (perfumery), pâtisserie Le Nôtre, and Soi Paris (ready-to-wear). Its large storefront window offers full creative freedom for visual identity displays. The store also features a 4-meter high ceiling.
The total area comprises 45 m² on the ground floor, a commercially usable 25 m² basement, and a 20 m² storage room. The pop-up store comes equipped with internet, a sound system, air conditioning, and a water point with toilets.