In 2023, in addition to its first destination store in the 10th arrondissement, Balzac opens the doors of a Christmas pop-up store in Batignolles.
The DNVB with leopard patterns has developed a community of more than one million people. So obviously, the point of sale makes people happy and is rooted in their growth and visibility strategy.
With L'Adresse in the 10th arrondissement, its pop-up store at 66 Legendre Street in the 17th, and its presence in department stores, Balzac Paris is multiplying its retail presence and events: meetings, influencers, capsule collections, CSR commitments... Creating an even stronger sense of belonging for its community and gaining visibility during this saturated period.
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How to multiply your retail and online presence during the saturated period of the end of year celebrations?
Find an area where you can find customers of the brand in order to meet them and a store that can be tailored to the image of Balzac
66 Legendre Street, Paris 17
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The Balzac Paris Christmas pop-up store aims to extend the brand's visibility during the busy holiday season. With the pop-up store, DNVB can increase the content on social networks around this event as well as increase its retail presence. The pop-up store L'Épactant Noël by Balzac Paris is decorated with the brand's iconic patterns: leopard and striped. It features a trendy Christmas collection, with the latest pieces highlighted on DNVB social networks.
On the program: the elves of Balzac Paris create microsidewalks, offer bags and leopard scrunchies to customers, offer them to complete challenges in exchange for gifts from the DNVB!
Balzac Paris was born in 2014 on the web and has more than one million followers. Created by Chrysoline, Charles and Victorien, Balzac Paris demonstrates an Ever More Responsible (T.P.R) commitment, which is based on three main pillars: Ethics, Transmission and Respect for the Environment. The DNVB experienced a turning point when it opened its first store in the 10th arrondissement, renamed L'Adresse. A way to create a much stronger link with their community than through virtual platforms. Now, there is a place to gather all fans of the leopard pattern!
