In 2023, to complement its first destination shop in the 10th arrondissement, Balzac is opening a Christmas pop-up store in the 17th arrondissement.
The leopard print DNVB has developed a community of over a million people. So the outlet is bound to be a hit, and part of their strategy for growth and visibility.
With L'Adresse in the 10th arrondissement, its pop-up store in the 17th arrondissement, and its presence in department stores, Balzac Paris is multiplying its retail presence and events: meetings, influencers, capsule collections, CSR commitments... Creating an even stronger sense of belonging for its community and gaining visibility during this saturated period.
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How can you increase your retail and online presence during the busy festive season?
Find an area where the brand's customers can be found so that we can meet them, and a boutique that can be fashioned in the image of Balzac.
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The Balzac Paris Christmas pop-up store aims to extend the brand's visibility during the busy festive season. With the pop-up store, the DNVB can increase the content on social networks around this event as well as multiplying its retail presence. The l'épatant Noël de Balzac Paris pop-up store is adorned with the brand's iconic leopard and striped motifs. It features a trendy Christmas collection, with the latest pieces highlighted on DNVB's social networks.
On the programme: the Balzac Paris elves conduct micro-trotters, give away leopard bags and scrunchies to customers, and ask them to complete challenges in exchange for gifts from the DNVB!
Balzac Paris was born on the web in 2014 and has over a million followers. Created by Chrysoline, Charles and Victorien, Balzac Paris demonstrates a Toujours Plus Responsable (T.P.R) commitment, based on three major pillars: Ethics, Transmission and Respect for the Environment. DNVB reached a turning point when it opened its first boutique in the 10th arrondissement, renamed L'Adresse. A way of creating a much stronger link with their community than through virtual platforms. Now there's a place for all fans of the leopard print to gather!
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