Parisian café Home Coffee is spending the summer in Marseille. For the season, the brand is opening a pop-up in our space on La Canebière, with a menu reworked around cold treats.
On ice cream duty: Ravi, an artisanal glacier from Provence. Hard to think of a more authentic pick for ice cream under the Marseille sun. To complete the sweet lineup, Home Coffee has teamed up with Cookiss, whose cookies need no introduction.
The result: a summer menu that pairs Parisian know-how with real local roots, right in the heart of Marseille.
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How can a Parisian player break into the Marseille market with a sweet offer built for summer?
Finding the right spot on La Canebière, a high-footfall street with a strong local identity, so a Parisian brand could test its summer offer in Marseille.
6 La Canebière, 13000, Marseille
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All summer long, Home Coffee is setting up shop at the foot of La Canebière, facing Marseille's Vieux-Port. For one season, the pop-up trades its usual look for an ice cream parlour makeover: a pool setting, giant rubber rings, striped deckchairs and inflatable flamingos create a playful scene that's part beach, part pool party. On ice cream duty is Ravi, an artisanal glacier from Provence, a partnership that roots the experience in its surroundings. To complete the sweet lineup, Home Coffee has also teamed up with Cookiss, a sure bet known for its gooey cookies. A summer break that blends Parisian know-how with Southern spirit.
Home Coffee was born in Paris's Sentier district. The idea: a café designed as a hybrid space where people come to drink specialty coffee, work or catch up. Riding the rise of freelancing and remote work, Home Coffee meets a real need: combining the efficiency of working from anywhere with the need for human connection. As for the vibe, it comes down to two words: just like home.
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