Blending vintage details, bold Algerian influences and Y2K aesthetics the Jiji pop-up created a buzz at 72 Rue de la Verrerie. Nestled the fashionable thrift district, it drew in fashion enthusiasts and nostalgia lovers alike: those who believe that shopping for something new is already a thing of the past.
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How to activate a brand with a strong influence on social networks, thanks to a pop-up store?
Identify the ideal location to reflect the Jiji universe and ensure tailor-made support at each stage of the project.
72 rue de la Verrerie, Paris 4
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Jiji put his suitcases in the Emblematic thrift store district of Paris, where everything makes sense. Located in the lively shopping street Rue de la Verrerie, the pop-up store offers a immersive and authentic experience, which takes us back to the iconic era of low-rise jeans and wedge heels. Her mantra? Affirm your style through unique and timeless pieces.
Jiji is above all A love story with the second hand : a responsible way of consuming, which reduces textile waste without denying style. Then comes the desire to offer unique, meticulously sourced fashion pieces that enhance vintage and retro style. Through Its pop-up store, Jiji invites us to explore fashion as an art form, a field of expression where each outfit becomes a unique creation.
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