Jiji brings the 2000s back to life with its ultra-stylish pop-up store – Nestore

A bold blend of Algerian influences, Y2K vibes, and vintage touches: the Jiji pop-up is turning heads at 72 rue de la Verrerie.
Located in the heart of Paris’ thrift-shop hotspot, it draws in fashion lovers and 2000s nostalgics alike, the ones who know that buying new is already out of style.

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The challenge of the brand

How to turn the pop-up of a brand with strong online and social media visibility into a successful retail experience ?

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Nestore’s part

Identify the ideal location to reflect Jiji’s universe and provide tailored support at every stage of the project.

72 rue de la Verrerie, Paris 4th

March 2024

Brand activation

Xperience & Loyalty

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Rent this pop up shop

Jiji has set up shop in Paris' iconic thrift-store district, the place where it all makes sense. Located on the lively shopping street Rue de la Verrerie, the pop-up offers an immersive and authentic experience that transports visitors straight back to the era of low-rise jeans and platform heels.

Its mantra? Express your style through unique, timeless pieces.

Jiji is first and foremost a love story with second-hand fashion: a responsible way to consume, reducing textile waste without ever compromising on style.
Then comes the desire to offer unique, carefully sourced pieces that celebrate vintage and retro aesthetics. Through its pop-up store, Jiji invites us to explore fashion as a form of art, a playground for self-expression where every outfit becomes a unique creation.

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