For her first experience in France, it's at 95 Old Temple Street that the Spanish brand TwoJeys has set up. A pop-up store can be discovered until May 25 in One of the busiest streets of the capital.
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International development: how to develop brand awareness and attract French customers?
Search for the ideal location and store to create the pop-up store, according to the objectives and the target of the brand.
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Old Temple, Marais
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It is in our store at 95 rue Vieille du Temple that the jewelry brand has set up for its first pop-up store in France. Straight from Barcelona, the brand, which is already well established in Spain, is part of an international expansion project. This pop-up store is therefore an opportunity for TwoJeys to test a new market and in particular the French target.
In the heart of one of the most affluent streets in the capital, TwoJeys thus intends to maximize the development of its reputation and attract new French customers.
The story of TwoJeys began in 2019, when its two founders, Joan and Biel, imagined a jewelry collection with a style straight from the 90s.
More than just a brand, behind TwoJeys is a real community. With several hundreds of thousands of subscribers, the brand has been able to build a reputation locally but also internationally. Four years after its creation, it is taking a new turn in its development by opening its first pop-up store in the French capital. New market, new target, this pop-up store is a first step in testing its international deployment and the opening of a potential point of sale in France.
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