Jewelry designer Lorette Colé Duprat (LCD) transformed our pop-up store at 9 rue Commines into a veritable dune setting. Between sculptural mannequins and sand-covered furniture, her jewelry shone in a new light during the Summer Sales .
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How can you convey the LCD universe to a clientele who doesn't know the designer?
Identify a neighborhood that the target clientele frequents, in a format that is easy to develop
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9 rue Commines, Paris 3
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For her first pop-up store , Lorette Colé Duprat chose a raw, rectangular format. The pop-up store at 9 rue Commines was transformed into a poetic stage: sand on the floor, buried furniture, mannequins frozen in the material. A powerful scenography that tells the beauty of imperfection and shows the jewelry as treasures on display. The designer highlighted her best-sellers on sale , to capture attention... and emotion.
Trained in sculpture , Lorette Colé Duprat creates organic and sensitive jewelry, inspired by volumes and living things. Her unique pieces, often made of gilded bronze or recycled brass, reveal raw, almost archaeological forms. Between art and craft, her creations tell the story of the body, the material and the trace of the gesture. A committed approach , where the jewelry becomes an aesthetic manifesto, but also a deeply personal medium of expression.
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