The jewelry designer Lorette Colé Duprat (LCD) transformed our pop-up store 9 Commines Street in a real dune setting. Between sculptural models and sandy furniture, her jewels shone in a new light on the occasion of Summer Sales.
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How to transmit the LCD universe to customers who do not know the designer?
Identify a neighborhood that the target clientele frequent, in a format that is easy to develop
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9 rue Commines, Paris 3
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For her first pop-up store, Lorette Colé Duprat chose a raw and rectangular format. The pop-up store 9 rue Commines has been transformed into a poetic scene: sand on the ground, buried furniture, models frozen in the material. One powerful scenography which tells the beauty of imperfection and shows jewelry as treasures on display. The designer highlighted His best sellers on sale, to capture attention... and emotion.
Trained at sculpture, Lorette Colé Duprat creates organic and sensitive jewelry, inspired by volumes and the living. His unique pieces, often made of gilded bronze or recycled brass, reveal raw, almost archaeological forms. Between art and craft, his creations tell the story of the body, the material and the trace of the gesture. One committed approach, where jewelry becomes an aesthetic manifesto, but also a deeply personal medium of expression.
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