The Nina Ricci house announces its new fragrance through the Pop-up store Nina Rouge Crush ! On the program, mixology, photo booth and discovery of the dreamy scents of cherry, rose and vanilla. Ready to crush?
.png)
How to express the new universe of a perfume through the retail experience?
Identify a place in line with the desired atmosphere, in an accessible and frequented neighborhood.
45 Boulevard Haussmann, Paris 9
-min.png)
.avif)
.avif)
For two days, the Pop-up store Nina Rouge Crush ignited the 9th arrondissement of Paris with a sensory experience that was as gourmet as it was Instagrammable. In the heart of this cherry-red setting, visitors were invited to test the new fragrance, to capture this moment in a dedicated photo booth and to try to win surprises, including bottles and collector T-shirts. Designed as an ode to cherries and sensuality, Nina Ricci creates a strong emotional bond with its community in ‍transforming one of our partner pop-up in an olfactory playground.
Iconic house founded in 1932 by Robert Ricci, Nina Ricci is a A concentrate of elegance and French poetry. Its historic scents, such as the unforgettable” L'Air du Temps ” with its Dove bottle, or more recently the mythical Nina apple, make the collective imagination vibrate. Always a pioneer, the brand has been able to reinvent its heritage through creative pop-up stores where the history of perfume is told differently.
