Nina Ricci is announcing its new fragrance through the Nina Rouge Crush pop-up store ! On the agenda: mixology, a photo booth, and a discovery of dreamy scents of cherry, rose, and vanilla. Ready to crush?
.png)
How to express the new universe of a perfume through the retail experience?
Identify a location that matches the desired atmosphere, in an accessible and busy area.
45 boulevard Haussmann, Paris 9
-min.png)
.png)
.png)
For two days, the Nina Rouge Crush pop-up store set Paris's 9th arrondissement ablaze with a sensory experience as delicious as it was Instagrammable. Within this cherry-red setting, visitors were invited to try the new fragrance, capture the moment in a dedicated photo booth, and try to win surprises, including collector bottles and T-shirts. Conceived as an ode to cherry and sensuality, Nina Ricci created a strong emotional connection with its community by transforming one of our partner pop-ups into an olfactory playground.
An iconic house founded in 1932 by Robert Ricci , Nina Ricci is a concentrate of French elegance and poetry . Its historic perfumes, such as the unforgettable " L'Air du Temps " with its dove bottle, or more recently the legendary Nina apple, capture the collective imagination. Always a pioneer, the brand has reinvented its heritage through creative pop-up stores where the history of perfume is told in a different way.
%20(2).webp)
.webp)
