Wethenew chose Nestore for its "Archives" pop-up and shook up the Halles district in Paris by taking over our boutique at 36 Rue Étienne Marcel. The result? Several hours of waiting, a stock sold out in just one day (followed by a quick restock), and over 1,500 pairs of sneakers sold. The brand strategically selected a prime location and brought together thousands of sneaker enthusiasts. Wethenew proved that a well-executed retail strategy can energize an entire neighborhood and build an engaged community around a shared passion.
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How can a pop-up store be transformed into a must-attend event by leveraging the power of ephemeral retail?
Support Wethenew in this retail activation by selecting a location that perfectly matches its community and is suitable for creating a memorable event.
36 rue Etienne Marcel, 75001, Paris
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For its pop-up store, Wethenew did what it does best: generate buzz. Strategically located in the Les Halles district, the brand perfectly targeted its core audience: a young, ultra-trendy crowd. With a sleek, minimalist design and shoe boxes displayed like collector’s items, this DNVB (Digitally Native Vertical Brand) nailed its physical debut. The result? Customers willing to wait for hours just to experience Wethenew, and a community that’s now more engaged than ever after this unforgettable event.
Launched in 2018, Wethenew swiftly carved out a name for itself in the streetwear scene. Its mission? To give everyone access to rare, authentic sneakers—no fakes, no risks. The brand leveraged social media to build its reputation, sharing bold, original content that sparks serious engagement.
In a fiercely competitive market, Wethenew stood out by putting a human face on its brand—showcasing team-picked looks, must-have essentials, and inspiring advice that resonates with its audience.
