Asphalte prône la consommation réfléchie en collaborant avec sa clientèlepour proposer des articles de mode essentiels. A traversson premier pop-up store, la marque qui n’était présente que sur le web offrait une première expérience client sensorielle, ettestait le concept en retailet son acquisition client.
Le second pop-up store permet d’expérimenter une autre approche d’affichage de prix et detravailler l’offre différemment. C’est aussi l’occasion d’approfondir la stratégie retail.
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How do you design a retail offering for a brand that can be pre-ordered online, while maintaining the values of responsibility and sustainability?
Find a shop that displays all the collections, in an area where you can measure customer acquisition and loyalty.
80bis rue Turenne, Paris 3
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The Asphalte pop-up store enabled the brand to refine its retail strategy: price display, shop layout, retail offer. Some items are only available in the pop-up store in order to measure customer loyalty. A large surface area and the creation of different spaces make it possible to study the shopping journey in the pop-up store. In collaboration with Midi La Nuit, the pop-up store's scenography makes it easy to understand the brand's strong values.
Asphalte is based on a pre-order system, enabling the brand to offer high-quality collections at attractive prices. By offering its community the chance to participate in the creation of future items, DNVB ensures that its ranges will be appreciated. With their initial experience in textiles, the founders turned their attention to raising awareness of the need to consume better, a trend that is spreading to retail thanks to pop-up stores.
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