Asphalte advocates thoughtful consumption by collaborating with its customers to offer essential fashion items. Through His first pop-up store, the brand that was only present on the web offered a first sensory customer experience, and was testing the concept in retail and its customer acquisition.
The second pop-up store allows you to experiment with another approach to displaying prices and working the offer differently. It is also an opportunity to deepen the retail strategy.
.jpg)
.png)
How to design a retail offer for a brand that can be pre-ordered on the web, while maintaining the values of responsibility and sustainability?
Find a store that allows you to display all collections, in a neighborhood that allows you to measure customer acquisition and loyalty.
80bis rue Turenne, Paris 3
-min.png)
.avif)
.avif)
Asphalte's pop-up store allows the brand to refine its retail strategy: price display, store layout, retail offer. Some items are only available on the pop up store in order to measure loyalty. The study of the shopping journey in the pop-up store is made possible by a large area, and the creation of different spaces. In collaboration with Midi La Nuit, the scenography of the pop up store makes it possible to quickly understand the strong values of the brand.
Asphalte is based on a pre-order system, allowing the brand to offer high quality collections at attractive prices. By inviting its community to participate in the creation of future articles, the DNVB ensures that its ranges will be appreciated. With a first experience in textiles, the founders turned to awareness-raising for better consumption, which is tending to spread in retail thanks to pop-up stores.
.webp)