Asphalte advocates thoughtful consumption by collaborating with its customers to offer essential fashion items. Through its first pop-up store, the brand, which was only present on the web, offered a first sensorial customer experience, and tested the concept in retail and its customer acquisition.
The second pop-up store is an opportunity to experiment with a different approach to price display and to work on the offer in a different way. It's also an opportunity to develop our retail strategy.
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How do you design a retail offering for a brand that can be pre-ordered online, while maintaining the values of responsibility and sustainability?
Find a shop that displays all the collections, in an area where you can measure customer acquisition and loyalty.
80bis rue Turenne, Paris 3
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The Asphalte pop-up store enabled the brand to refine its retail strategy: price display, shop layout, retail offer. Some items are only available in the pop-up store in order to measure customer loyalty. A large surface area and the creation of different spaces make it possible to study the shopping journey in the pop-up store. In collaboration with Midi La Nuit, the pop-up store's scenography makes it easy to understand the brand's strong values.
Asphalte is based on a pre-order system, enabling the brand to offer high-quality collections at attractive prices. By offering its community the chance to participate in the creation of future items, DNVB ensures that its ranges will be appreciated. With their initial experience in textiles, the founders turned their attention to raising awareness of the need to consume better, a trend that is spreading to retail thanks to pop-up stores.
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