For its launch in Europe, it is in the heart of the Marais, in our boutique at 5 rue des Blancs Manteaux, that the new brand of the Japanese beauty giant, Shiseido, has chosen to settle.
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How a pop-up store can be used to launch a brand of a large group?
For its launch in Europe, Ulé wanted to create a successful omnichannel concept in order to evaluate the expectations of their customers. Nestore helped Ulé to find the best pop-up store in accordance with their target and the desired period.
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The know-how and expertise of the Ulé brand can be discovered in the pop-up store. Set up as a real green cocoon for a dive into its "eco-farm". The program:
• An immersion in natrure and a sensory experience
• A reproduction of the real vertical farm system
• A treatment cabin
• Expert sales staff to present the brand's products with Anne-Sophie ROGER.
Ulé is the first brand of the group developed entirely in Europe and is also the first one to use vertical farming, in collaboration with Tower Farm R&D, a start-up specializing in the development of an urban agriculture model.
Near Paris, in Saint-Nom-la-Bretèche, Ulé has built a vertical farm that allows it to grow the three plants used in its formulas and reduce its dependence on worldwide markets.
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