To celebrate Marseille-Cassis 2025, the iconic New Balance kicks off its presence in our pop-up store at 6 La Canebière in Marseille. As an official race partner, the brand offers an immersive experience centered around running. Visitors can participate in workshops to craft energy bars, enjoy friendly coffee breaks, and connect with fellow running enthusiasts. It’s a space where running fosters a true sense of community.
.png)
How to create a pop up activation in the form of an happening around an increasingly popular race?
Offer a place where New Balance can fully express its DNA through a brand event
6 La Canebiere, Marseilles
-min.png)
.avif)
.avif)
It all starts with a race: Marseille-Cassis, from the mythical Orange Velodrome to Cassis, via the famous Gineste. On this occasion, New Balance put its bags in the Old Port of Marseille, a city in full swing, to meet the runners. The brand has transformed the store into a real place to live, where sport and conviviality blend naturally. Carefully designed, the space reflects the spirit of the race: a cozy café to relax, a cultural corner to learn more about the event, a co-working space to discuss and, of course, an area dedicated to shopping, where New Balance highlighted its collection of running shoes made for performance.
Born on the other side of the Atlantic over a century ago, New Balance's mission is to become the reference for running shoes. Its key words: performance and style. Unlike its competitors, the brand cultivates an authentic and refined image, without artifics or excesses. True to its original spirit, New Balance celebrates movement in all its forms: on the runways, on the streets or in the communities it inspires.
.webp)
.webp)