The Buffalo Trace distillery brand is launching an assault on the international clientele of the Paris 2024 Olympic Games . By setting up shop in our pop-up store at 36 rue Etienne Marcel , it is presenting its ranges of whisky and its goodies to the whole world.
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How do you raise your profile in Europe? How do you organise a top-of-the-range space?
Finding a neighborhood with exceptional traffic to increase brand awareness during the Paris 2024 Olympic Games
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36 rue Etienne Marcel, 2nd Paris
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One of the pop-up stores not to be missed during the Paris Games? Buffalo Trace's pop-up store. This space allows the world's most awarded distillery to showcase itself to the competition's international clientele. A high-end experience, with free tastings of its Weller Bourbon, including the new Weller Millennium. Spirits lovers can enjoy a private lounge: the 12 Gold. To increase excitement around this retail operation, the brand is giving away tickets to these exclusive tastings on Instagram.
Buffalo Trace is an iconic bourbon brand founded in Kentucky in 1812. Known for its commitment to quality, it uses carefully selected ingredients and a rigorous distillation process. Its flagship products include Buffalo Trace Bourbon, Eagle Rare, Blanton's, and Sazerac Rye. The distillery has won numerous international awards and is committed to sustainable practices. With guided tours and tastings, Buffalo Trace attracts many tourists. As part of popular culture, the distillery is building its worldwide reputation, thanks to pop-up stores, for example.
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