The distillery brand Buffalo Trace launches into the assault of the international clientele for the Paris 2024 Olympics. By setting up in our pop-up store in 36 Rue Etienne Marcel, she presents her whiskey ranges and its goodies to the whole world.
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How to make yourself known on European territory? How do you organize a high-end space?
Find a neighborhood with exceptional traffic to increase brand awareness during the Paris 2024 Olympic Games
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36 rue Etienne Marcel, Paris 2
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One of the pop-up stores not to be missed during the Paris Games? The Buffalo Trace pop-up store. This space allows the most awarded distillery in the world to expose itself to the international clientele of the competition. A high-end experience, with free tastings of its Weller Bourbons, including the new Weller Millennium. Lovers of spirits will be able to enjoy a private lounge: the 12 Gold. In order to increase enthusiasm for this retail operation, the brand is saving places for these exclusive tastings on Instagram.
Buffalo Trace is an iconic bourbon brand founded in 1812 in Kentucky. Known for its commitment to quality, it uses carefully selected ingredients and a rigorous distillation process. Its flagship products include Buffalo Trace Bourbon, Eagle Rare, Blanton's, and Sazerac Rye. The distillery has won numerous international awards and is committed to sustainable practices. With guided tours and tastings, Buffalo Trace attracts a lot of tourists. Present in popular culture, the distillery reinforces its worldwide reputation, thanks to pop up stores for example.
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