Rip Curl is surfing the pop up store trend

The iconic Surf sign settles in the 2nd arrondissement of Paris, to unite its community around its values. Rip Curl promotes its associative partnerships, artistic and its new innovations in our pop-up store at 36 Rue Etienne Marcel.

Rip Curl

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Brand problem

How to unite around surfing, on the occasion of the new Live The Search communication campaign?

Nestore's role

Find the ideal neighborhood to gather and convert new customers, in a pop-up store that can accommodate the brand community.

Rip Curl
Rip Curl
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Rip Curl

Rip Curl's committed pop up store

The Rip Curl pop up store opens in our store on rue Etienne Marcel in the 2nd arrondissement of Paris. This pop-up store allows surfing enthusiasts to discover the “Live The Search” campaign and an exclusive selection of products. The opening evening is animated by a performance by artist Baptiste Pauthe, who practices live painting on a jumpsuit. It will be auctioned for the benefit of the Paddle Paddle Association. Visitors will be able to explore the innovations of the iconic surfing brand, including the Flashbomb Fusion suit, and attend the premiere of the movie “The Hunter” by Kyllian Guerin. An immersion in the world of the brand, which knows how to surf trends!

The Rip Curl surf story

Rip Curl, founded in 1969 by Doug Warbrick and Brian Singer in Torquay, Australia, has become a key brand in the world of surfing. Specializing in surfboards, wetsuits and accessories, it has established itself in stores thanks to innovative and quality products. Present in surf shops around the world, RIP CURL inspires surfers of all generations with its commitment to innovation and sustainability.

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