The iconic surf brand is setting up shop in Paris's 2nd arrondissement to unite its community around its values. Rip Curl is showcasing its community and artistic partnerships and new innovations in our pop-up store at 36 rue Etienne Marcel .
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How to unite around surfing, on the occasion of the new Live The Search communication campaign?
Find the ideal neighborhood to gather and convert new customers, in a pop-up store that can accommodate the brand community.
36 rue Etienne Marcel, 2nd Paris
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Rip Curl pop-up store opens in our boutique on rue Etienne Marcel in the 2nd arrondissement of Paris. This temporary store allows surfing enthusiasts to discover the "Live The Search" campaign and an exclusive selection of products. The opening night is hosted by a performance by artist Baptiste Pauthe, who practices live painting on a wetsuit. It will be auctioned to benefit the Paddle Paddle association. Visitors will be able to explore the innovations of the iconic surfing brand, including the Flashbomb Fusion wetsuit, and attend the premiere of the film "The Hunter" by Kyllian Guerin. An immersion in the world of the brand, which knows how to surf on trends!
Rip Curl, founded in 1969 by Doug Warbrick and Brian Singer in Torquay, Australia, has become a staple in the surfing world. Specializing in surfboards, wetsuits, and accessories, it has established itself in stores thanks to its innovative and quality products. Present in surf shops worldwide, Rip Curl inspires surfers of all generations with its commitment to innovation and sustainability.
