Le blog de Nestore

Solutions are emerging on this market that allow brands to sign for a ephemeral but lasting event.At Nestore, we offer modern and designer furniture rentals. Otherwise, you can opt for mottled furniture, which is what offers Décollab.

So yes, you will not have a store created from scratch with custom furniture perfectly adapted to your products and brand colors. You will also have to choose from a catalog of existing furniture and find those that will respect the dimensions of your store.

That being the case,

• you can choose to furnish your place with furniture that has a soul, which have lost none of their beauty and which will constitute strong pieces in your scenography.
• you also opt for a solution turnkey which will take away from you the management of the transport of the furniture, its handling and its withdrawal at the end of the event.
• You can make yourself accompany for the scenography or simply The layout (if you don't have the skills in-house).
• and above all, you control your environmental impact by choosing a eco-responsible solution.
  

And then there are a lot of solutions to personalize your space. Décollab explained to us the steps to follow when you choose to rent furniture for your screenwriting.

Guide to store layout

1. Identify your needs:

I am trying to understand why I need furniture in my space:

• What are they going to be used for? Will they be used as decorative elements or for storage, as a display? In this case, what quantity do I want to display?
• How do I want to receive my customer so that they receive the best welcome and are in the best conditions to buy?
  

2. Understand the space of the place:

I am asking for the plans to draw up the shopping journey and organize optimal circulation in the store. The important thing is not to overload with furniture.

The Decollab advice : If I don't have a lot of space, I make sure to use items that are as little on the floor as possible, with wall or ceiling attachments.

3. Define your universe:

The important thing now is to think about my brand identity and my Storytelling : What should my customer know when they enter the store? Depending on the identity of my brand (historical, bohemian, contemporary), I draw on different collections.

4. Personalize the place in the image of my brand:

To personalize a space with rented furniture, you must Play with accessories :

• I communicate through visuals in pretty frames on the wall or on the furniture.
• I use accessories that respect the color charter of the identity and the universe of my brand: objects, mirrors, fabrics or stickers to personalize furniture.
• Finally I can also use flowers (adapted to my image) or greening to reinforce the well-being within the place.
  

5. Encourage exchanges with the customer:

I am planning a space that allows me a privileged exchange with my customer. The ideal is to be able to delimit this space from the rest of the room with a carpet or a screen for example. If you want to keep your customer in the store, seating is ideal with maybe a coffee table and a few magazines if you plan to serve them something to hydrate themselves.

The Decollab advice: If I have a store that does not exceed 40 m², I define a central piece of furniture with character that occupies the space and will be the highlight of my decor. Then I play with accent furniture and accessories to furnish the space.

With these tips, you have the cards in your hands to create a space in line with your brand and your values. At a time when 81% of French people would be ready to abandon a brand or a brand if it no longer shared their values, this seems to be, more than ever, the best lever for loyalty.