Retail trends

Retail is a constantly evolving, fast-moving sector. Some believe that full digitalization is the future — we don’t. Human connection, proximity, and sensory engagement are, in our view, the foundations of any successful retail concept.Brands emerge when market trends align with their business model, while others gradually fade away. To help you navigate the latest in-store retail trends, we provide an in-depth analysis of the hottest topics shaping the industry.Spotlighting high-potential brands and emerging growth opportunities is also part of what defines today’s retail landscape. Innovation is everywhere, and retail is far from slowing down.

BHV and SHEIN: anatomy of a controversial choice
November 25, 2025

BHV and SHEIN: anatomy of a controversial choice

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Wholesale vs retail: how to choose?
DECEMBER 21 2022

Wholesale vs retail: how to choose?

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Vinted: a first pop-up store to win second-hand luxury!
MARCH 17, 2025

Vinted: a first pop-up store to win second-hand luxury!

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Retail strategy: the pop-up store as a test and learn tool
January 2, 2024

Retail strategy: the pop-up store as a test and learn tool

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Is TranoĂŻ open to all? Never seen before!
January 25 2019

Is TranoĂŻ open to all? Never seen before!

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How Léna Mahfouf breaks the pop up store codes
DECEMBER 16, 2024

How Léna Mahfouf breaks the pop up store codes

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Unmissable showrooms & pop-up stores of Paris Fashion Week
June 18 2024

Unmissable showrooms & pop-up stores of Paris Fashion Week

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Shein sanctioned by the CNIL: GDPR lessons for retail brands
July 11 2025

Shein sanctioned by the CNIL: GDPR lessons for retail brands

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Shein’s pop-up in Marseille stirs controversy
OCTOBER 31, 2024

Shein’s pop-up in Marseille stirs controversy

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How to highlight your personalization service in store?
December 4 2020

How to highlight your personalization service in store?

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What retail can learn from customer relationships in Palace
November 25 2020

What retail can learn from customer relationships in Palace

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Selection of 5 wellness brands to take care of you
April 19 2020

Selection of 5 wellness brands to take care of you

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Pop-up store side event: when the store becomes a brand experience
OCTOBER 28, 2025

Pop-up store side event: when the store becomes a brand experience

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Fuze Tea pop-up store dedicated to disconnection and relaxation
March 20 2018

Fuze Tea pop-up store dedicated to disconnection and relaxation

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The 8 best Shopify plugins for a unified brand
October 26 2021

The 8 best Shopify plugins for a unified brand

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Pop-up store: the best retail initiatives of december 2024
DECEMBER 30, 2024

Pop-up store: the best retail initiatives of december 2024

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Measuring customer satisfaction at the point of sale
November 15 2021

Measuring customer satisfaction at the point of sale

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Marseille: why is it attractive for pop-up stores?
SEPTEMBER 23 24

Marseille: why is it attractive for pop-up stores?

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Feminist: 5 brands committed to women
April 29 2020

Feminist: 5 brands committed to women

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Marque responsable : 6 marques upcycling mode et déco
7 Avril 2020

Marque responsable : 6 marques upcycling mode et déco

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Can a brand be feminist?
May 8 2020

Can a brand be feminist?

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Marseille: textile players united against ultra-fast fashion
FEBRUARY 24, 2025

Marseille: textile players united against ultra-fast fashion

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Renting an art gallery in Paris: the trend for ephemeral spaces
SEPTEMBER 6, 2024

Renting an art gallery in Paris: the trend for ephemeral spaces

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How is Lidl transforming while maintaining its customers?
October 31 2019

How is Lidl transforming while maintaining its customers?

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Are humans the future of gender marketing?
June 30 2020

Are humans the future of gender marketing?

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Popups at the rendezvous in luxury hotels
September 16 2019

Popups at the rendezvous in luxury hotels

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Les médias : histoire d’une fulgurante ascension
16 Avril 2020

Les médias : histoire d’une fulgurante ascension

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Wine takes over Paris pop-ups
October 8, 2024

Wine takes over Paris pop-ups

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Pop-up store: a solution to the explosion of costs
JUNE 30 2023

Pop-up store: a solution to the explosion of costs

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The Spurs pop-up: a unique NBA experience in the heart of the Marais
JANUARY 24, 2025

The Spurs pop-up: a unique NBA experience in the heart of the Marais

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Personalization at the heart of brands' offerings
March 1 2018

Personalization at the heart of brands' offerings

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The new Sezane self-service store
October 25 2019

The new Sezane self-service store

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Glossier's marketing lesson
April 30 2018

Glossier's marketing lesson

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La Chine : trend setter dans le monde du retail ?
25 Septembre 2018

La Chine : trend setter dans le monde du retail ?

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The Lidl Pops wine cellar in the city center
September 13 2018

The Lidl Pops wine cellar in the city center

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IKEA reinvents its blue bag as a pop-up store in London
DECEMBER 4, 2024

IKEA reinvents its blue bag as a pop-up store in London

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IKEA City in Paris, an evolving concept
APRIL 30 2023

IKEA City in Paris, an evolving concept

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NPS Guide: Definition, Calculation, and Interpretation
August 3, 2022

NPS Guide: Definition, Calculation, and Interpretation

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Flagship Zara Champs-Elysées: innovation at the service of the experience
JULY 13 2023

Flagship Zara Champs-Elysées: innovation at the service of the experience

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Ethical fast fashion: retail makes it possible to improve a brand
September 24 2024

Ethical fast fashion: retail makes it possible to improve a brand

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Creative space at 26 rue des Batignolles
October 9, 2018

Creative space at 26 rue des Batignolles

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Home decor: 5 trendy brands
June 3 2020

Home decor: 5 trendy brands

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How to relaunch physical commerce in France?
May 13 2021

How to relaunch physical commerce in France?

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How to optimize your in-store merchandising?
NOVEMBER 7, 2022

How to optimize your in-store merchandising?

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How to build an omnichannel customer journey?
August 30, 2022

How to build an omnichannel customer journey?

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How to communicate effectively on your pop-up store?
MAY 22 2023

How to communicate effectively on your pop-up store?

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How to choose the right commercial location?
SEPTEMBER 09, 2024

How to choose the right commercial location?

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Pop-up store cafes: the new obsession of luxury brands

Pop-up store cafes: the new obsession of luxury brands

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Carrefour opens a pop-up store in Brussels
APRIL 19, 2024

Carrefour opens a pop-up store in Brussels

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Black Friday: between promotions and calls for boycotts
DECEMBER 2, 2024

Black Friday: between promotions and calls for boycotts

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Setting up your eco-responsible store: our advice
December 4 2022

Setting up your eco-responsible store: our advice

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Buying a commercial space to rent out: guide 2025
September 9, 2025

Buying a commercial space to rent out: guide 2025

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