Fuze Tea pop-up store dedicated to disconnection and relaxation
It is a stone's throw from the famous rue Montorgueil that the giant Coca-Cola has decided to open a pop-up store to promote its new brand of tea drink in France: Fuze Tea , a low-calorie drink (20Kcal/100ml)
The concept of the pop-up store is very unique because it offers passers -by a moment of "disconnection" where they can rest and take time for themselves by doing nothing . So we went there and took advantage of the pop-up store to "do nothing".
Where does the concept come from? The French no longer know how to be bored.
According to a study conducted on the French by Russel Foster, only 17% of them know how to allow themselves moments of relaxation where they do nothing. However, those who know how to do nothing on a regular basis would be more creative , less stressed and therefore, in short, happier . Come on, if you are not part of the 17%, try it, it can only do you good!
Enjoy a Fuze Tea drink in a Zen atmosphere
To indulge in this art of "doing nothing," Fuze Tea offers several activities in its pop-up store. When you enter the store, you'll start by discovering the different flavors of Fuze Tea drinks . Black or green tea, lemon or peach, there's something for everyone.
The tour continues with rocking chairs waiting for you to relax . A photo opportunity is also available, with a swing surrounded by grass and flowers : a guaranteed Zen and natural atmosphere.
The experience continues upstairs, where little notes attached to balloons invite you to take some time for yourself . Then, you see a room hidden behind a curtain designed to once again enjoy a moment of relaxation doing nothing . But this time, we'll help you: we'll provide you with a sleep mask and noise-cancelling headphones and we'll offer you a small bottle of Fuze Tea to enjoy during the experience. A real moment of pleasure where you won't think about anything!
When we're finished, we leave with a tote bag full of goodies to keep some memories of this in-store experience!
Fuze Tea is offering a wonderful, unique experience in its pop-up store. This one-off presence in a temporary store is a great way to create a positive communication campaign and generate interest among passersby during the product launch in France .
