Fuze Tea pop-up store dedicated to disconnection and relaxation
It is a stone's throw from the famous rue Montorgueil that the giant Coca-Cola has decided to open a pop-up store to promote its new brand of tea drink in France: Fuze Tea, a low-calorie drink (20Kcal/100ml)
The concept of the pop-up store is very unique because it offers passers -by a moment of "disconnection" where they can rest and take time for themselves by doing nothing. So we went there and took advantage of the pop-up store to "do nothing".
Where does the concept come from? The French no longer know how to be bored.
According to a study conducted on the French by Russel Foster, only 17% of them know how to allow themselves moments of relaxation where they do nothing. However, those who know how to do nothing on a regular basis would be more creative, less stressed and therefore, in short, happier. Come on, if you are not part of the 17%, try it, it can only do you good!
Enjoy a Fuze Tea drink in a Zen atmosphere
To indulge in this art of "doing nothing," Fuze Tea offers several activities in its pop-up store. When you enter the store, you'll start by discovering the different flavors of Fuze Tea drinks. Black or green tea, lemon or peach, there's something for everyone.
The tour continues with rocking chairs waiting for you to relax. A photo opportunity is also available, with a swing surrounded by grass and flowers: a guaranteed Zen and natural atmosphere.
The experience continues upstairs, where little notes attached to balloons invite you to take some time for yourself. Then, you see a room hidden behind a curtain designed to once again enjoy a moment of relaxation doing nothing. But this time, we'll help you: we'll provide you with a sleep mask and noise-cancelling headphones and we'll offer you a small bottle of Fuze Tea to enjoy during the experience. A real moment of pleasure where you won't think about anything!
When we're finished, we leave with a tote bag full of goodies to keep some memories of this in-store experience!
Fuze Tea is offering a wonderful, unique experience in its pop-up store. This one-off presence in a temporary store is a great way to create a positive communication campaign and generate interest among passersby during the product launch in France.
