Fuze Tea pop-up store dedicated to disconnection and relaxation
It is a stone's throw from the famous rue Montorgueil that The giant Coca-Cola decided to open a pop-up Store to promote people in France its new tea drink brand: Fuze Tea, a low calorie drink (20kcal/100ml)
The concept of the pop-up store is very particular since it offers to passers-by A moment of “disconnection” Where do we rest and where we Take time for yourself by doing nothing. So we went there and took advantage of the pop-up store to “do nothing”.
Where does the concept come from? French doesn't know how to be bored anymore
According to a study conducted on the French by Russel Foster, only 17% of them know how to give themselves moments of relaxation where they do nothing. However, those who know how to do nothing on a regular basis would be more creative, less stressed So in short happier. Come on, if you are not part of the 17%, try it can only do you good!
Enjoy a Fuze Tea drink in a zen atmosphere
To indulge in this Art of “doing nothing” Fuze Tea offers several activities in its pop-up store. When you come into the store, we start by making you discover the different flavors of Fuze Tea drinks. Black or green tea, lemon or peach, there is something for everyone.
The tour continues where Rocking chairs await you to relax. A photo call is also present where a The swing is surrounded by grass and flowers : zen atmosphere and nature guaranteed.
The experience continues upstairs, where small Words hung on balloons invite you to Take time for yourself. Then, we see A room hidden behind a curtain designed for once again, enjoy a relaxing moment doing nothing. But this time, we're helping you: we're providing you with a night mask and noise cancelling headphones and we're offering you a small bottle of Fuze Tea to enjoy during the experience. A real moment of pleasure where you no longer think about anything!
When we're done, we leave with a Tote bag full of goodies just to keep some memories of this in-store experience!
It is a great atypical experience that Fuze Tea offers in its pop-up store. This punctual presence in pop-up stores makes it possible to Make a good communication move And of arouse the interest of passers-by unto The occasion of the launch of the product in France.
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