“Not In Paris” showroom by Highsnobiety

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On the occasion of Paris Men's Fashion Week, Highsnobiety set up its showroom in the 1st arrondissement from 18 to 23 June. This flagship event offered exclusive objects resulting from collaborations, in particular with Le Monde, Lacoste and Diptyque. Visitors were able to discover unique items such as tennis rackets, headbands and candles created in partnership with Cédric Grolet. In addition, special events such as a running club with HOKA and a brunch at Café De Flore with Converse were also organized.

Three days of pop-up for Asics

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Asics opened a pop-up store in the 3rd arrondissement of Paris. The sportswear brand unveiled four shoe models there, each revisited by fashion brands Cecilie Bahnsen, Doublet, Australian retailer Up There, and architecture firm Kengo Kuma. In addition to exhibitions and installations presenting these collaborations, the Japanese equipment manufacturer organized an evening on June 21 at Duperré School to celebrate the Music Festival.

Rendel Pop-up Café

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To celebrate its fifth anniversary, the eyewear brand Rendel opened a pop-up café near the Tuileries Garden. This place offers a complete experience with drinks to go, clothing inspired by 90s luxury sportswear, and sunglasses. The perfect place for a fashion break during Fashion Week.

Kisses Skateboarding at Hoxton Paris

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The Hoxton Paris Has partnered with Skateboard kisses for an ephemeral coffee pop-up. In order to pay tribute to the brand from Montpellier, the hotel lobby café offers a tailor-made menu of dishes and drinks created by the barista champion Brice Robin. For the occasion, an exclusive t-shirt is also available on site!

Grailed x Boiler Room x Champion

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The Label Champion highlighted the links between fashion and music by collaborating with the resale platform Grailed and the clubbing concept Boiler Room to create an ephemeral space. Named “Ravewear”, this pop-up located rue du Sentier in the 2nd arrondissement offered a selection of 250 vintage, contemporary and rare designer pieces. At the same time, Champion unveiled its Spring-Summer 2025 collection as well as archives in its showroom, in partnership with the Alaska Alaska creative studio.

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Rent a showroom for Fashion Week: a key element of success

Fashion Week is the unmissable event for fashion professionals. To make the most of this opportunity, renting a showroom is essential.

Why rent a showroom for Fashion Week?

• Increased visibility : during Fashion Week, the eyes of the whole world are on designers and brands. A well-located showroom makes it possible to capture the attention of buyers, influencers and the media.
• Staging the collection : A showroom offers the perfect space to present your creations in a controlled and aesthetic setting. Brands can create a unique ambiance that reflects their brand identity.
• Professional meetings : Renting a showroom during fashion week facilitates meetings with buyers, stylists and journalists. This allows for personalized and productive exchanges.
• Exclusive events : Organize private events during Fashion Week can attract more attention and create a buzz around the brand.

How do I choose the right pop-up store for Fashion Week?

• Strategic location : Opt for a central location, close to the emblematic places of Fashion Week. A prestigious location can attract more visitors.
• Adapted space : Make sure the showroom has enough space to showcase your creations without clutter.

In addition, this type of ephemeral installation creates a sense of urgency and exclusivity, encouraging customers to discover and buy the collections immediately. It is an ideal location for collaborations, product launches, and special events, strengthening brand awareness and creating memorable experiences for visitors.

To find the perfect showroom for Fashion Week, start your search now and make sure you are in the heart of the action!

Find out all about fashion week in the Ultimate guide to Paris Fashion Week 2024 - dates and programs

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