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Data management and customer relationships with Shopify plugins

#1 Klaviyo : powerful and functional email marketing tool

Almost all Nestore customers recommend this CRM solution. If you want to build a lasting relationship and increase your turnover, Klaviyo will be your major ally.

Thanks to the direct integration with Shopify, the segmentation of your database is more powerful. It is based on user behavior on your e-commerce site (purchase history, abandonment, Customer Lifetime Value...) and your point of sale (thanks to Shopify P.O.S). Thanks to this, Klaviyo offers you a centralized and unique database.

The functionalities that you find on other email marketing tools are also present: the setting up flows (scenarios), scenario library, email personalization. 

We can already hear salespeople ask us “but what does it really mean?” Have centralized data allows Klaviyo to offer a comprehensive analysis report that will allow you to optimize your campaigns based on key information: your site visitors, your loyal subscribers and your established customers.

A #indispensable if you want to send more than 2-3 automatic emails per week.

For whom? It is an advanced e-marketing tool, it is intended for e-commerce sites in expansion and consolidation.

Benefits : a simple integration with Shopify and therefore a global vision thanks to a complete database recruited from the various distribution points

Disadvantages : given the many functionalities, learning can be abrupt, you have to take the time to train yourself on the platform.

prix : a rate depending on the size of your contact list: from $50 for 2000 contacts to $100 for 5000 contacts.

Our Shopify app : 4.2 /5 (1283 votes)

#2 Gorgias : the customer service specialist, linked to Shopify

Focus on the most complex after-sales issues? This is what the platform offers who centralizes requests by email and social networks. According to Romain Lapeyre, co-founder of Gorgias, 60% of the total customer service volume revolves around 10 simple questions (order tracking or cancellation, refund, exchange...).

Thanks to the use ofartificial intelligence, you can Automate repetitive tasks on related queries, in order to devote most of your time to calling customers who have more complex problems and increase their satisfaction.

A #indispensable yes you are multiplying the channels of conversation with your customers!

For whom? For all businesses with a community on social networks that require significant moderation.

Benefits : centralize all customer requests in a single interface, a real time-saver in internal organization.

Disadvantages : the price is quite high, take into account the ratio of time saving/investment in the tool

prix : starting at $60/month

Our Shopify app: 4.7 /5 (455 reviews)

#3: Enquire labs : set up an attribution model for your acquisition campaigns

Are you still wondering where your customers come from, whether they came through an Instagram post, a podcast or your pop-up from 3 weeks ago? This application gives you the answer by giving voice to customers.

After each purchase, a survey appears on the order confirmation page (the famous “post-purchase survey”). It is the solution to build an attribution model that holds up, and to know the relevance of each of your contact points. And above all, personalize your communications later on.

And obviously, the advantage is that it integrates directly into the Shopify ecosystem. The answers are integrated directly into Klaviyo for example.

For whom? One #musthave for brands that already have several acquisition channels in operation, and who would like to better understand. For brands starting out, it's more like a #nicetohave even if we find it hyper-relevant.
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Benefits : This tool will allow you to ultra-personalize all your communications as well as understand what really allows you to recruit your customers to target your investments.
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Indicative price : starting at $10 per month. For integrations with the ecosystem, you have to go up to $30 per month.
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Our Shopify App : 5 out of 101 reviews.

#4 Life Timely : the application that allows you to measure the value of each customer.

Here, we enter into an analysis worthy of a goldsmith's work. It is a powerful tool, which is not necessarily recommended for brands that are just starting out. Rather for brands looking to move up a gear, to change echelons.

You will be able to visualize (among other things) the evolution of the LTV at 30, 60, 90 and 120 days, the average time between each order as well as the relationships between each product. Great for informing cross-sell and up-sell strategies.

For whom? A brand that makes 100 orders or more on average per day, and wonders how it could improve its performance.
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‍Benefits : Great customer support, ultra-relevant insights and a connection with your tool ecosystem.

Disadvantages : obviously, none! The brand has 5 out of 5.

Indicative price : The entry-level at $19 per month, the professional at $49 per month.

Our Shopify App : To note, on Shopify, the brand has 5 /5 out of 255 reviews. Never seen before.

Organize your logistics with Shopify plugins

#5 Bigblue : an “end-to-end” e-commerce logistics service integrated with Shopify

What if we told you that once your products are on sale on your site you no longer have to do anything (well logistically speaking)? And all without going through a large Amazon account?

We recommend Bigblue to small and medium e-retailers To manage from A to Z your logistical problems while maintaining your customer experience.

With Bigblue, you can determine personalized packaging, goodies to put in the package, personalized follow-up emails from the order to the reception...

Once determined, thanks to its warehouses and partners, the start-up takes care of the shipment of your package and notifies you when stocks are weakening. You will be able to Follow in real time your shipments thanks to the dedicated platform and dedicate The time saved at anticipating after-sales service, supplier issues...

The little extra? The integration on Shopify is done in a single click.

A #indispensable yes you are in a small structure and the logistics of your products are wasting time and customers.

For whom? SMEs that have between 150 and 5000 orders per month.

Benefits : everything is not automated, there is a conscientious and responsive team behind to take care of orders.

Disadvantages : Do your calculations carefully to establish whether financially, it is more profitable to go through this solution rather than having the logistics in-house.

prix : free Shopify installation, prices per package (4.80€/small package order/6.65€/medium package order/7.45€/large package order)

Our Shopify app : 5/5 (12 reviews)

#6 Shipup : personalized order tracking

Continuing the post-purchase customer experience. It's no secret that points of friction related to package delivery exist (lost package, late delivery...) and generally, you are not really responsible for what happens after your product is shipped from the warehouse.

An unhappy and lost customer because of the carrier? No way! That's why we really push our customers to invest in an order tracking tool such as Shipup.

The tool will alleviate your customer requests type “where is my package” because it will receive real-time and personalized tracking notifications and will be able to track its package directly on your e-commerce site. You will therefore be able to focus on after-sales service and be (very) reactive to incidents type “lost package” and therefore catch up with the problem before the customer gets nervous.

The tool will also allow you to better estimate the delivery time of your packages, first at the time of purchase and then between each stage. Always with the aim that thepost-purchase customer experience be as smooth as possible.

For whom? The type of customer is very broad, ranging from the The Bradery platform to Leclerc via Blissim and Petit Bateau.

Benefits : in addition to a drastic reduction in after-sales emails, the tool is linked directly to the CRM, customer files are updated and during incidents you have quick access to the contact to react.

Disadvantages : a lack of support from the Shipup team was noted a few times, which explains the not necessarily very rewarding grade.

Indicative price : starting at 181€/month.

‍Our Shopify app : 3.7 /5 (17 reviews).

Improving the payment experience with Shopify plugins

#7 ReCharge Subscriptions & Payments : the subscription payment solution

Have you thought about integrating subscriptions into your business model? According to McKinsey, The product subscription market is growing by 100% per year in the world.

If you offer products or services for regular use, it is very easy to add a subscription proposal to your products with Recharge. The advantage of the subscription is that it increases the customer's lifespan and his commitment to the brand.

Thanks to ReCharge you will be able to turning unique products into subscription options. A flexible payment method because it is the customer directly who can modify/cancel their subscription without going through you. This subscription management tool integrates very well with your marketing tools, such as CRM, and order and inventory management.

A #nicetohave yes your product corresponds to this format! Typically we think of Nespresso capsules, Respire deodorant, Joone diapers...

For whom? SMEs that rely on products or services for regular use.

Benefits : “plug and play”, very easy to integrate, the tool allows you to offer your customers a new way of consuming without rethinking all your management.

Disadvantages : notable problems with the customer service part of the application.

prix : starting at $60/month and 5¢ per transaction

Our Shopify app : 4.6 /5 (406 reviews)

#8 Alma : payment in several installments online, in store and remotely

A boost in your sales? According to Prestashop, paying in 3 installments would increase turnover by 20% and the average basket by 60%.

Specializing in split and deferred payment services, Alma allows you to install a plugin on your e-commerce site or cash register software and gain in payment flexibility. Payment is guaranteed by the Alma platform, you receive the money right away, all without administrative.

A #nicetohave yes your products are in a high price range, paying in several installments can tip the balance when hesitating.

For whom? For SMEs in a period of growth that need to convince new prospects to take the plunge.

Benefits : without commitment and without implementation costs, you can test the tool over a given period of time and see if the tool boosts your sales well.

Disadvantages : a commission is set up so that Alma gets paid, you can share it with your customers (and sometimes it makes them cringe).

prix : 3.8% commission for payments in several installments and 0.75% for cash payments.

Trustpilot rating : 4.8 /5 (1643 reviews)

In summary, the Shopify plugins that caught our attention

#1 Klaviyo : powerful and functional email marketing tool

#2 Gorgias : the customer service specialist

#3 Enquire labs : set up an attribution model for your acquisition campaigns

#4 Life Timely : the application that allows you to measure the value of each customer.

#5 Bigblue : an “end-to-end” e-commerce logistics service

#6 Shipup : personalized order tracking

#7 ReCharge Subscriptions & Payments : the subscription payment solution

#8 Alma : payment in several installments online, in store and remotely

And you, what are your essential Shopify plugins?