Tranoï open to all? Never before seen!
This year, you don't need to be a VIP or a major player in the fashion market to discover Tranoï's creations.
But what is Tranoï?
Tranoï is one of the most renowned fashion trade shows in the world. It brings together hundreds of designers from all over the world, and their exhibitions during Paris fashion weeks are THE must-see event.
Tranoï is known for the meticulous selection of its designers, who reflect inventiveness, quality and novelty . Typically, department stores such as Printemps, Galeries Lafayette, etc. come to select the creations in order to resell them. But this time, Tranoï has decided to assert itself as a brand with customers. Rather strategic for Galeries Lafayette, which now attracts a very trendy clientele and becomes a key location during Fashion Week!
So I went to visit this pop-up store, which will end on February 4th. I think it's really nice to let the general public enjoy and discover limited, authentic, and original creations. So I go up and cross the dome. One small drawback is that the stand isn't very visible; I even walked past it without noticing it, and it didn't really stand out to me at first. However, the location is ideal, and the designs are eye-catching. Tranoï offers a range of products from overalls to sunglasses, from kimonos to coats, and even soap. I look up and see the names of the designers: Athanasiou, Baebclub, Bohemian Society, DVNC, SHU, Zickness, Yezael... a panel of designers as wide as the diversity of the products!
I am now convinced that with this pop-up store, Tranoï is demonstrating its innovative spirit and will attract a new type of clientele to Galeries Lafayette. What about creating its own concept store?
If you are looking for original and authentic creations , and you haven't yet visited the sales , here is a good reason to visit Galeries Lafayette!
