Is Tranoï open to all? Never seen before!
This year, You don't have to be a VIP or a major player in the fashion market to discover the creations by Tranoï.
But what is Tranoï?
Initially, Tranoï was one of fashion trade shows the most recognized in the world. It brings together hundreds of creators from the four corners of the world, and their exhibitions during Paris fashion weeks are THE unmissable event.
Tranoï is recognized for the meticulous selection of its creators, who reflect inventiveness, quality and novelty. Generally, department stores such as Printemps, Galeries Lafayette... come to select creations in order to resell them. But this time, Tranoï decided to Asserting itself as a brand with customers. Rather strategic for Galeries Lafayette, which now attracts a very hype customers and become a key location during Fashion Week!
So I went to visit this pop-up store, which will end on February 4. I think it's very nice to do Enjoy the big public and to discover limited, authentic and original creations. So I go up and cross the cupola. Small downside, the stand is not very visible, I even passed by without noticing it and it did not strike me at first glance. However, the location is ideal and the models are eye-catching. Tranoï offers a range of products ranging from overalls to glasses, from kimono to coat, even soap. I look up and see the names of the creators displayed: Athanasiou, Baebclub, Baebclub, Bohemian Society, DVNC, SHU, Zickness, Yezael... a panel of creators as extensive as the diversity of products!
I am now convinced that through this pop-up store, Tranoï is showing us its innovative spirit and will attract a new type of clientele within Galeries Lafayette. What about creating your own concept store?
If you are at the search for original and authentic creations, and that you have not yet done the sales, that's a good reason to go to Galeries Lafayette!
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