Le blog de Nestore

Nike the king of personalization

Nike was precursor to product personalization by proposing Nike ID : a platform where Nike fans can customize their pair of shoes by choosing the materials and colors of the various elements that compose them.

Other brands offer personalized but more unique products such as Sneakers & Chill who created a service promising to Bringing your sneakers back to life. The brand offers to clean, renovate and customize your sneakers and so on Make them unique.

Concepts like this gave Nike ideas. Today, The brand goes further that Nike ID and is inspired by uniqueness by offering customize your sneaker but this time, at home using a kit. Thus, Nike goes fromcustomization industry with Nike ID at the more singular personalization thanks to Nike All-Star Pack.

After Nike ID, the brand goes further by offering a DIY kit supplied with certain sneaker models.

This pack Nike '90/10' All-Star was presented this week as part of the brand's exclusive NBA All-Star shoe collection. The concept? We explain it to you: Nike produces 90% of a sneaker and leaves the last 10% to its customer : the colors and patterns of the shoe. The brand therefore delivers its usual shoe box but with a “style” kit. Do It Yourself ”.‍

DIY and personalization, a hot trend

You probably noticed it and your social media feed must be flooded with it. Videos, posts or photos in the form of tutorials to create things yourself are all the rage. This trend is called the” DIY ” (Do It Yourself).

In our current society, DIY is in fashion and it pleases because it allows you to Bringing new life to the objects lying at the back of our closet but also because DIY Keep us busy and Makes us tinkers. And we must admit it, we love to say “I did it” and even add that “it's super easy” even if we struggled for 3 hours and it gave us a cold sweat...

In short, DIY is trendy and brands have understood it well.

More and more brands are offering customizing their product and Se divert from the “mass market”. Indeed, giving customers the opportunity to participate in the production of their product makes it possible to create a lot more affect towards the brand. The consumer feels really involved in the design process since he is the one who brings the final touch to his product by co-creating with the brand.

By offering the personalization of its products, a brand stands out from the crowd and allows its customer to live an unforgettable experience thanks to the realization of a unique object to his name, to his image and to his taste which thus reflects his personality ! So does that give you ideas?