Personalization at the heart of brands' offerings
Nike, the king of customization
Nike was a pioneer in product customization by offering Nike ID : a platform where Nike fans can customize their pair of shoes by choosing the materials and colors of the different elements that make them up.
Other brands offer personalized but more unique products, such as Sneakers & Chill, which has created a service that promises to bring your sneakers back to life . The brand offers to clean, renovate and customize your sneakers, making them unique .
Concepts like these have given Nike ideas. Today, the brand goes further than Nike ID and is inspired by uniqueness by offering to customize your sneakers, but this time, at home with a kit . Thus, Nike moves from the customization industry with Nike ID to more unique customization thanks to the Nike All-Star pack .
After Nike ID, the brand is going further by offering a DIY kit supplied with certain sneaker models
This Nike "90/10" All-Star Pack was unveiled this week as part of the brand's exclusive NBA All-Star shoe collection. The concept? Let us explain: Nike produces 90% of a sneaker and leaves the final 10% to its customer : the shoe's colors and patterns. The brand therefore delivers its usual shoe box but with a " Do It Yourself " style kit .
DIY and customization, a fashionable trend
You've probably noticed it, and your social media feeds are probably flooded with it. Videos, posts, and photos in the form of tutorials for creating things yourself are all the rage. This trend is called " DIY " (Do It Yourself).
In our current society, DIY is fashionable and it is popular because it allows us to give new life to objects that are lying around at the bottom of our closet but also because DIY keeps us busy and makes us handy . And we have to admit it, we love to say "I did it" and even add that "it's super easy" even if we struggled for 3 hours and it gave us cold sweats...
In short, DIY is trendy and brands have understood this well.
More and more brands are offering customization of their products and are moving away from the "mass market" . Indeed, giving customers the opportunity to participate in the creation of their product allows them to create much more affection towards the brand . The consumer feels truly involved in the design process since they are the ones who add the final touch to their product by co-creating with the brand.
By offering product customization, a brand stands out from the crowd and allows its customers to enjoy an unforgettable experience thanks to the creation of a unique object in their name, image, and taste , which thus reflects their personality ! So, does that give you any ideas?
