Lou Castera
Wine shows off in the pop-up stores of the capital
As the famous Montmartre grape harvest festival begins, Paris embraces one new trend where Pop-up stores are dedicated to the world of wine. These ephemeral spaces, more often popular with the fashion world, now offer unique experiences for all. Two initiatives stand out: Wine Vision, with its virtual reality wine tours, and The Little Balloon, which offers authentic meetings with winemakers. These innovative concepts are redefining the wine experience in Paris.
The Wine Vision pop-up store: an immersive experience of Vineyards in Paris
Wine Vision a pop-up located at 10 Place des Vosges, offers an immersive activity where virtual reality Allows you to visit vineyards without leaving Paris. From October 7 to 15, 2024, visitors will be able to put on a VR headset and discover the wine professions as well as the beauty of French vineyards. This innovative approach makes it possible to democratize oenology by making an often unknown part of the production process accessible, all in a technological framework that seduces the curious.
Meet winemakers at the Le Petit Ballon pop up store
For its part, the Petit Ballon, a company specialized in The sale of wines by subscription, introduces his concept of”Beau Reaire des Vignerons“, in the 10th arrondissement of Paris. Every week, A winegrower presents his cuvees there, offering a direct and authentic contact between wine creators and consumers. This pop-up store breaks with the classic retail model by focusing on human encounters, a way of making wine more accessible and encouraging an enriching exchange. Le Petit Ballon, known for its wine subscriptions selected by experts, seeks to democratizing oenology by offering unique moments and educational.
These two approaches show that Wine is finding a new dynamic by inviting themselves into pop-up stores, transforming the act of consumption into an immersive and educational discovery. Whether it's discovering vineyards via VR or meeting winemakers themselves, this trend combines modernity and authenticity, rethinking the way we consume and appreciate wine.
Paris, capital of innovation, seems to be paving the way for this new interaction between wine and pop-up stores, combining tradition and technology for the pleasure of wine lovers and curious people in search of wine. new experiences.
Information on pop up stores
Wine Vision Pop Up Store:
10 rue Place des Vosges 75004 Paris
Monday, October 7:9:00am - 6:30pm
Tuesday October 8 to Monday October 14:9:00am - 7:00pm
Tuesday 15:9:00am - 4:00pm
Pop up store Le Petit Ballon:
32 Beaurepaire Street, 75010 Paris
Metro: République; Jacques Bonsergent
Tuesday to Thursday: 16:00 - 20:00
Friday and Saturday: 12 pm - 8 pm
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